Tuesday Jun 10, 2014

How Does a 724% Return on Your Salesforce Automation Investment Sound?

Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business.

This achievement just helped them win the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent.

Read more to get the details on what Oracle Sales Cloud and Oracle Marketing Cloud are doing for Apex IT's business and why they won.

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Thursday Jun 05, 2014

Oracle Service Cloud May 2014 Release – Focus on your driving by JP Saunders

The next time you’re twiddling dials on your car’s dashboard to get the air to blow in the right direction, and the right song to play on the stereo, while pulling on the wires to charge your phone and punching in passwords to re-sync your hands-free headset to take a call, consider this… Does having a better dashboard UI in your car improve your driving performance?

The Tesla car has one of the most modern and intuitive dashboards in any commercial car today. It is actually based on the design of a smart phone, which can download apps and updates directly from the cloud.  The 17” touchscreen, Lynx-based dashboard totally integrates all channels and devices, allowing the driver to focus on the smooth driving and power of this luxury (toy) car. 

What the folks at Tesla didn't do was avoid the complexity of our needs. Instead, they streamlined them. And, while we might not all be able to afford a Tesla, their approach demonstrates that a modern UI approach can ultimately make a positive difference in our lives and businesses. 

This is why the productivity and effectiveness of a Modern Contact Center is many times greater than that of a traditional contact center. Agents in a Modern Contact Center get to focus on the task at hand, the customer engagement, rather than stumbling their way through Lego blocks of complexity. 

The Oracle Service Cloud is a modern approach to customer service that empowers your agents to achieve greater focus on improving your operational and strategic success through streamlined business processes. 

Here are some of the recent May 2014 release highlights to the Oracle Service Cloud:

Performance Enhanced Desktop UI

A modern agent desktop interface that optimizes clumsy tasks, logins, screens and workflows and is optimized for agent and system performance. Improvements include performance for drag-and-drop configurable views, saved searches, and improved caching for high-speed performance even during disconnected or slow internet access. 

Customer Experience Routing

A streamlined automatic way to connect the right customer need to the best agent skills, based on multidimensional variables such as product skills, language skills, workload, call volume to optimize the connection and resolution experience.

On-The-Go Mobile

Improvements to the Agent mobile app that extend connectivity to websites, and customer surveys that are mobile-ready and rendered for any device, and ensure the customer’s voice is captured while the insight is still top of mind. 

Infused Social Engagement

Enhancements to infused social capabilities allow agents to respond in social threads directly from within the agent desktop, with the information becoming part of the incident record for automatic actions (such as replay or escalate) triggered off the response.

Front-End Siebel Contact Center

The market leading online Web Customer Self-Service interface from the Oracle Service Cloud, is now out-of-the-box ready for Oracle Siebel customers. Deploy a new online web self-service interface in a matter of weeks to have customers self-serve and self-solve answers, with escalated incidents routed directly into the Oracle Siebel Contact Center.

For more information on the latest enhancements for the Oracle Service Cloud, please see the Oracle Service Cloud May 2014 Capabilities and Benefits.

Wednesday Jun 04, 2014

The Internet of Things & Commerce: Part 3 -- Interview with Kristen J. Flanagan, Commerce Product Management

Internet of Things & Commerce Series: Part 3 (of 3)

And now for the final installment my three part series on the Internet of Things & Commerce. Post one, “The Next 7,000 Days”, introduced the idea of the Internet of Things, followed by a second post interviewing one of our chief commerce innovation strategists, Brian Celenza. 

This final post in the series is an interview with Kristen J. Flanagan, lead product manager for Oracle Commerce omnichannel strategy. She takes us through the past, present, and future of how our Commerce Solution is re-imagining the way physical and digital shopping come together.


QUESTION: It’s your job to stay on top of what our customers’ need to not only run their online businesses effectively, but also to make sure they have product capabilities they can innovate and grow on. What key trend has been top-of-mind for you and our customers around this collision of physical and digital shopping?

Kristen: I’ll agree with Brian Celenza that hands down mobile has forced a major disruption in shopping and selling behavior. A few years ago, mobile exploded at a pace I don't think anyone was expecting. Early on, we saw our customers scrambling to establish a mobile presence---mostly through "screen scraping" technologies. As smartphones continued to advance (at lightening speed!), our customers started to investigate ways to truly tap in to their eCommerce capabilities to deliver the mobile experience. They started looking to us for a means of using the eCommerce services and capabilities to deliver a mobile experience that is tailored for mobile rather than the desktop experience on a smaller screen.

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