Tuesday Jul 16, 2013

Commerce in China Part 1 – ‘Gotta Have Trust’

I have China on the brain.  No, not because of last night’s dinner.

As I put the final touches on the presentations for Oracle Open World in Shanghai (July 22-25 at the Shanghai Expo Center), I cannot help but start to piece together themes for this amazing market. Through the conversations about online retail in the region and discussions on challenges and opportunities, one unique theme jumps out: Trust.

Each geographic market has its own spirit-of-the moment, the table-stakes expected by a customer.  In China today, this focus on experience translates to trust.  Can I trust the site? Will my payment go through? Will my goods arrive on time?

In the first part of my blog post on China, I’ll write about the unique Chinese market that makes the relationship between transacting through digital channels and gaining consumer trust particularly important.  Subsequent topics in the series will be: China – the ultimate mobile consumer, and observations from Oracle Open World Shanghai.

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