By allisonkutz on Mar 26, 2013
Allison Kutz, Lindsay Richardson, Jennifer Rossbach
The first Earth Day, celebrated on April 22, 1970, focused on the emerging consciousness, channeled the energy of the anti-war protest movement and brought forth environmental concerns.1 The idea was initiated by Gaylord Nelson, a U.S. Senator from Wisconsin and a staff of 85 who worked to protest environmental destruction and support progress and change. Since then, the Earth Day Network and community activists have created a worldwide effort to build a clean, healthy, and diverse world.1
Earth Day 2013 is focused on The Face of Climate Change and the effects of our behavior on the
climate, humans, and wildlife throughout the world. This year we can use Instagram and Twitter to
share our photos depicting The Face of
Climate Change to spread the word via social media using
#faceofclimate. Like the Earth Day
Network, your company can make its own social initiative using Social
Relationship Management (SRM). While we
are all working to take control of our planet, make it your #socialresponsibility
to take control of your company’s social footprint and CX efforts. With Oracle
Social Relationship Management you can capture, market, monitor, and engage
with your customers to understand what is important for your business.
In the growing age of digital and social media, marketing tools such as infomercials, fliers and billboards are less effective. Ten years ago, these expensive tools might have been the majority of a company’s marketing budget. In this day and age, your fans can support your online marketing efforts, often for free. Through their social media influence level, your top fans can bring you new customers: 90% of consumers trust peer recommendations, versus only 14% trust advertisements.2 By promoting a new product or sale through social media channels, the word can spread more quickly than if you had advertised it in a commercial, and you won’t bust your budget in the process!
One million people view customer service tweets every week, 80% of which are critical or negative towards a company or brand. Are you aware of problems your customers are experiencing with your product or service? Once you’ve marketed an event online, can you tell if the post was effective? How do you know who is seeing your post, and if there could have been a better time for you to post it to gain a broader audience? With SRM, you can see how many people view your marketing efforts and whether your messaging is effective. Additionally, you can measure your customers’ reaction to your promotions, products, and company.
38 million people in the US say their purchasing decisions are influenced by social media, but only 10% of marketers actively monitor their social media ROI.2 Customers will be more loyal to your brand if you show them that you care about what they have to say. You can do so by interacting with them to make social media channels operate two ways, instead of just one. If your focus isn’t on improving your customer satisfaction through social media, then you could be missing a large portion of potential revenue. SRM will allow you to become a transparent company that engages with your customers. By doing so, you will better understand your customers’ wants and needs and ensure they are satisfied with your products or services.
The Social Revolution is only just beginning; Instagram has gained over 50 million users in the past two years; Twitter has over 140 million active users; and Facebook has 222 million users in North America alone. A Social Relationship Management strategy is necessary in order to effectively and efficiently monitor these 412 million accounts and create meaningful relationships with your customers.
The mission of Earth Day 2013 is to “highlight the solutions and showcase the collective power of individuals taking action across the world.”3 The collective power of individuals is stronger than ever, and with Social Relationship Management, your company can make the effort to improve your carbon and social footprints.
Don’t forget to share your #faceofclimate photo and join us for our #socialresponsibility webcast on April 5th at 10am PST, 1pm EST. Register here today!
Check out Oracle’s sustainability
mission at http://tinyurl.com/oraclemission
1. 1 http://www.earthday.org/earth-day-history-movement
2. 2 http://www.viralblog.com/social-media/2013-and-beyond-the-social-media-revolution/
3. 3 http://www.earthday.org/2013/about.html