Tuesday Feb 26, 2013

Crafting the Cross-Channel Experience For Communications

What Communications Service Provider (CSP) is not being challenged these days?  Customers demand more and more from their network and expect to be dazzled at every moment.  Customers are tempted by rich video content, social networking, and a plethora of apps.  Social networks can mean customers are even more likely to stray to a competitor or publicly speak about brands that fail to live up to their expectations.  Nurturing brand consistency across a variety of channels is essential for forward-thinking operators as they look to build lasting relationships with customers and avoid churn.

Leading CSPs are benefiting from this changing landscape and social movement by using monitoring tools that listen to social conversations around their brands, and deflect customer interactions from assisted channels to unassisted channels as part of a drive to lower costs to serve subscribers.   That’s why getting buy-in from these customers across social channels is vital for CSPs moving forward. It involves instant returns when done correctly and allows operators to offer promotions and bundles to a wider audience. Being able to support and leverage the interest of consumers and use social knowledge  as an enabler will win CSPs fans and allow them to gain market share in the process—and that is good for business.  Read more.

Interested in the latest on Communications Customer Experience?

Want to begin the journey - read more about Oracle’s Communications Customer Experience.

Friday Feb 22, 2013

Not All Knowledge Management Systems Are Created Equal

You’ve heard your customer service peers extolling the virtues of Knowledge Management. How giving agents one version of the truth across channels helps increase their productivity and ability to satisfy customers. And how giving consumers access to your knowledge base online help them serve themselves, so they get fast, accurate answers.

But what you may not know is that all Knowledge Management systems aren’t created equal. Many traditional Content Management Systems (CMS) allow you only to create and post content with limited search capabilities. That’s not enough for today’s digital generation of customers who demand the right answer at the right time through any channel or device. And, it’s not enough for today’s contact center agents who handle increasingly complex service requests coming through multiple touchpoints—web, social and mobile.

So what kind of knowledge management solution enables you to provide customers with the right answer at the right time? One that is smart enough to:

  • Determine the context of a customer’s online search to guide him or her to relevant content or troubleshooting
  • Search across multiple sources inside and outside the organization to find the most relevant answers
  • Integrate with your CRM and other mission-critical applications for seamlessly end-to-end service processes
  • Rapidly scale across your enterprise to meet changing business and customer needs
  • Provide analytics for continual knowledge improvement

Oracle’s Knowledge Solutions provide all the above and more. Just look at the results of our customers:

  • Jackson Hewitt’s just-in-time knowledge has increased its tax agents' productivity and decreased their training time by 15-20%
  • Vertafore’s agent knowledge base has reduced Mean Time To Resolution by 30%
  • Lantronix’s searchable knowledge answers on its support site have reduced calls and emails by 40%.

 

Learn more about Oracle’s Knowledge Solutions on our website or attend a CloudWorld event near you. 

Tough Customer

As one who is willing to pay more for a great experience, I may be a tough customer, but I am one of millions placing significant demands on companies to serve me better. What was surprising to me about the outcome of Oracle’s recent Customer Experience (CX) survey was the gap in perspective between how companies think they are doing relative their customers’ perspectives.[Read More]

The Winner's Playbook

The Winner’s Playbook

Allison Kutz, Lindsay Richardson, Jennifer Rossbach

“We do one thing right in this country: the NCAA tournament. It is, from start to finish, the best sporting event in America.” – Mark Rosenberg, Sports Illustrated

With 68 teams, over 1000 players, and 98 referees, March Madness takes a significant amount of time and energy to plan and execute. The tournament is successfully executed every year because the coaches, players and referees each work hard to successfully perform their respective duties. Coaches lead their teams effectively in order to win, players work hard to achieve recognition for their team, and referees manage the games to create a successful and well-spirited event. Coaches head teams similar to how sales managers lead their teams by effectively aligning sales reps and territories. Just as players work hard to achieve recognition, sales reps work hard to meet and exceed their incentive compensation plan. Like referees managing and regulating March Madness, sales managers establish quotas to increase revenue for the company. This month, while you watch March Madness, think about how this sport’s philosophies impact your business in a similar way.

Lead your team effectively to win it all

In order for a team to win, it needs to have participants developing, directing, and delegating consistently (Forbes). Coaches know that teams perform better when each player understands their particular role as well as the roles of their teammates. Because of this, coaches speak to their teams as a whole instead of individuals. Similar to athletic coaches, sales managers need to ensure that their team understands everyone’s roles and responsibilities. Correctly aligned territories spread high potential opportunities equally among reps and eliminate wasted time and resources. With a territory management system, managers can delegate responsibilities to ensure that everyone knows their role and is working in sync with the rest of the team to achieve the best results.

Work hard to get rewarded

Whether an athlete or a sales rep, everyone wants to be a top contributor to their team. This desire is often driven by incentives of recognition, money and success. With an intelligent incentive compensation plan, managers can select the best method to maximize their team’s performance. In some cases, incentives can be assigned to an individual rep or player, but ultimately, a team’s performance is only as strong as its weakest link. Often it is better for a sales manager to incentivize individuals based on the performance of the entire team or company to ensure the best overall performance. With continuous incentives and motivation, managers can push their team to perform to their highest potential.

Manage the game to achieve success

Basketball leagues use foul quotas as one of the tools for evaluating performance, according to the NBA's Executive Vice President of Basketball Operations Stu Jackson. The point of these quotas is to “improve the flow of the game” (WSJ). Just like referees manage the quotas of player fouls in a game, sales managers manage sales quotas to improve overall business performance. Establishing quotas and requiring teams to attain quota is an easy way to monitor achievement of the organization and determine who is a large contributor of success.

With territory, incentive, and quota management capabilities, organizations can run as smoothly as the NCAA basketball tournament. This year, as you fill out your brackets and watch March Madness, remember that with strong leadership, hard work, and effective management, your sales organization can have the same success as the skilled coaches, players and referees.

Want to find out more about how your sales organization can work and perform like top basketball teams? Join us in our Winning Team webcast on March 8th at 10am PST, 1pm EST. Register here today!

Sources

Sports Illustrated

Forbes

Wall Street Journal

Wednesday Feb 20, 2013

Europe Perspective: Building a Business Case for Customer Experience

As a Customer Experience (CX) professional you’ll be used to dealing with questions about the CX return on investment. You’ll also know that sometimes it’s challenging to elicit from colleagues the same CX fervour you have.[Read More]

Thursday Feb 14, 2013

For Customer Service, Social Isn’t the End Game – It’s a Way to Change the Game

Differentiating your business through your customer experience is paramount. For Service organizations Social brings new strategies and tactics to be mastered and tuned to your business. There's also a lot of hype around Social in-general. Keeping your existing business objectives in mind and adding Social to the mix through achievable steps and strategies will yield the best results. 

  • Avoid the Social Silo – It’s a new channel that needs to be incorporated into your overall Service strategy
  • Social isn’t a Marketing or a Service Thing – It’s a customer experience thing and we’re all on the hook to deliver.
  • Social Will Change the Game – The pace and transparency of Social will change certain aspects of Service, but the right approach and right-sized strategies can make this a win-win for both you and the customer.
[Read More]

Wednesday Feb 13, 2013

Regional Approaches to Customer Experience

When it comes to delivering a positive customer experience (CX), it never hurts to look around and see where others are in their CX initiatives. Earlier this week, we discussed how different industries are doing. Now, let’s look at how the different regions around the world compare in Oracle’s new CX survey, Global Insights on Succeeding in the Customer Experience Era.[Read More]

Monday Feb 11, 2013

I Am Leaving You for Someone Else…

Brandy,

I awoke this morning and decided to leave you. I have been thinking about this for a long time and I am just getting the courage to make the move. Don’t get me wrong. I appreciate everything that you have done for me up to this moment. I appreciate your loyalty to our relationship. It’s just that I have found someone else.

[Read More]

Friday Feb 08, 2013

Which Industries Hit the CX Mark?

Which industries lead the pack? Which ones are bringing up the rear? Who has more to lose?[Read More]

Turning Customer Self-Service into a Brand Differentiator

Nothing turns a customer off more than bad service—especially now that products are becoming commoditized. And with the digital generation, customers want to be able to connect with you anytime, anywhere, and from any device to resolve their own service issues.

So you are finding more and more of them going online to serve themselves, 72% according to Forrester. However, only 52% find the information they need. If you are one of the companies disappointing the 48%, watch out. Because 89% of customers will switch to a competitor after one bad service experience—up from 59% just four years ago!

Stand out from the crowd by Turning Customer Self-Service into a Brand Differentiator. When you do, you will benefit from the nearly 50% of customers who go online to praise your brand for outstanding service. That praise leads to sustainable business growth and profits by enhancing your ability to get and keep more customers at lower cost.

So how exactly do you turn your customer self-service into a brand differentiator?  Visit Oracle’s website to hear the Transform Your Brand Educast presented by The International Customer Management Institute and Oracle.

In the webcast, you will learn how Top-Ranked Customer Experience brands use Oracle Web self-service solutions to stand out from the crowd while saving millions on call and email deflection.

 

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