By Samantha.Y. Ma on Jan 18, 2013
It’s inevitable-every January 1st, we make our New Year’s Resolutions. We look back on the previous year and evaluate what we could have done better. The improvements we resolve to make include “get in better shape”, “spend more time with family”, and “save more money.” We use apps to constantly track our progress on those resolutions. Good data and relevant analytics help us understand what we've been doing well and what we need to improve. The gyms are packed, our grocery carts are full of vegetables, and friends and family are our number one priority.
But what about professional resolutions? This year challenge yourself to make over your business with a few resolutions and still have time and energy to commit to your personal goals. After all, the New Year is the time for a New You!
Resolution 1: Run Faster and Further Unsuccessful people are busy being busy while successful people are busy being productive. It’s your decision; your success depends on how you spend your time. Everyone has twenty-four hours in a day, so why does your neighbor have the opportunity to fit in a five-mile run after work and you’re lucky if you make it home for dinner? Chances are your neighbor is using his time and resources in a more effective way.
Today sales reps have the opportunity to be more productive and successful than ever before. With mobile access to business information anywhere, anytime, reps can be productive on the go. Adding mobile access to CRM applications boosts sales productivity by 14.6 percent1. Sales reps that leverage the mobility aspects of their CRM system have more time to focus on selling, and spend less time computing and preparing data.
Resolution 2: Eat Right to Fuel Your Body Breakfast really is the most important meal of the day. Not only does breakfast give you energy, but it is linked to many health benefits, including weight control and improved performance2. You cannot eat a Pop-Tart® and chocolate milk and expect the same health benefits as if you were to have made a healthier choice. Similarly, not all leads provide the same positive results. It’s important to have accurate historical data and qualified leads in order to effectively fuel your sales pipeline. This will result in opportunities that have a better chance closing, which means not only more revenue for your company, but also a bigger paycheck for you!
Robert Griffin III, quarterback for the Washington Redskins said in a Gatorade commercial, “When the weak and the distracted are resting on their reputations, take what is yours.” Companies understand that leads are necessary for sales-focused organizations to succeed, but not everyone understands that it’s the quality of the leads, not the quantity that matters. This resolution is your chance to take what is yours. In order for CRM applications to develop valuable leads, you need to start with accurate information. This includes recording information from all customers, such as what is being purchased and when. Although this may seem like common sense, the majority of your competitors are lazy in this area and you can leverage their laziness by getting ahead and taking what is yours.
Resolution 3: Shed Some Email MBs When was the last time you collaborated with your team and had ALL of the information you needed at your fingertips? If you’re struggling to remember, encourage your business to take the next step and go social in 2013 with a CRM solution.Companies with social collaboration tools are 12% more productive than those without any way to collaborate as a team3. With a social CRM tool, users can access information easily, reducing the excess emails that clutter inboxes.
While you’re using those apps to track your personal resolutions, add in the right CRM tools to make your business resolutions a reality. Your sales people will be more productive, your sales information more accurate, and your email inboxes will thank you. This year, resolve to improve your business and help yourself along the way.
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