By Samantha.Y. Ma on Jan 04, 2013
Now that the holiday season is over, I could not help noticing that tablets were a top holiday gift, far more than smartphones or PCs. From Apple’s two iPad models to the new Kindle Fire HD as well as the Galaxy Note Tab 10.1, tablets are becoming increasingly a household item
A Nucleus Research survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople. Nucleus surveyed 223 CRM decision makers and found an average productivity gain of 14.6 percent from mobile capabilities and 11.8 percent from social CRM.
“Given the relatively low price point of many mobile CRM applications and the fact that most social capabilities are bundled into CRM at no additional per-user price, organizations that do not explore mobile and social strategies are likely to lose competitive advantage...to those competitors that do embrace these technologies,” said Rebecca Wettemann, Vice President of Research, Nucleus Research.
Here at Oracle, we have invested and developed a comprehensive mobile CRM strategy that takes into consideration user roles, use cases, and devices of salespeople, whether it is road warriors or a casual mobile users, so that they can not only easily adopt the application but also connect and collaborate with others in real-time, helping them to close deals quickly.
To learn more about it, join us at the Mobile Sales session at Oracle Cloud World, a global series of events designed to help customers realize the benefits of various cloud solutions. Through a combination of best practices, unique insights and customized content, the events will help businesses leverage the cloud to drive their current and future success.
To register, please visit Oracle's CloudWorld page to find the CloudWorld event nearest to you.
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