By Charles Knapp on Nov 13, 2012
Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers?
Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST.
Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there!