Abbas Makhdum, Director, Oracle CX Product Marketing After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house....
Abbas Makhdum, Director, Oracle CX Product Marketing After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s website, it displayed some relevant products. Nice job! I added a couple of items in my cart, but got distracted and left the site. The next day, I received an email reminding me about the items left in the cart. Instead of ordering online, I decided to place an...
Abbas Makhdum, Director, Oracle CX Product Marketing After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture...
In the past few years, there’s been a lot of talk about AI innovating and improving our lifestyles. Remember when Waze first came out and it shortened your...
In the past few years, there’s been a lot of talk about AI innovating and improving our lifestyles. Remember when Waze first came out and it shortened your commute? Siri is pretty cool too. As AI becomes more developed, it’s becoming less about “cool” new innovations and more about business impact. I recently attended the AI Summit in San Francisco where Melissa Boxer, Oracle’s VP of Adaptive Intelligent Applications, gave her keynote on Practical AI. In her session,...
In the past few years, there’s been a lot of talk about AI innovating and improving our lifestyles. Remember when Waze first came out and it shortened your commute? Siri is pretty cool too. As AI...
“We aim to put the customer at the center of everything we do.” Apple CEO Tim Cook’s words echoed throughout the company’s 2018 Worldwide Developer’s...
“We aim to put the customer at the center of everything we do.” Apple CEO Tim Cook’s words echoed throughout the company’s 2018 Worldwide Developer’s Conference, an event touting impressive software innovations from the tech giant. It’s incredible that, despite Apple’s scale and focus on groundbreaking technologies, customer experience (CX) is the company’s principal driver. This sentiment is echoed throughout the management consulting community, where Bain & Company says,...
“We aim to put the customer at the center of everything we do.” Apple CEO Tim Cook’s words echoed throughout the company’s 2018 Worldwide Developer’s Conference, an event touting impressive software...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a strategic approach to how they manage their data assets. Failure to do this risks damaged reputations, revenues, and hinders the ability to succeed in new markets. The role of data within organizations must change from being departmentally siloed,...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. ...
This year, Mother’s Day spending is expected to reach a record-high $23.6 billion according to the National Retail Federation’s annual Mother’s Day survey....
This year, Mother’s Day spending is expected to reach a record-high $23.6 billion according to the National Retail Federation’s annual Mother’s Day survey. Shoppers are predicted to spend an average of $186.39 each on a wide range of gifts, including jewelry, special outings, and experiences. As the retail world becomes increasingly digital, retailers have a unique opportunity to help their customers answer the question, “What should I get mom for Mother’s Day?” by leveraging...
This year, Mother’s Day spending is expected to reach a record-high $23.6 billion according to the National Retail Federation’s annual Mother’s Day survey. Shoppers are predicted to spend an average...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison shopping to affiliate programs and online marketplaces. Data feeds are a cornerstone of many online marketing programs and optimizing them is a key way to drive visibility, return on ad spend, and conversions. Our new partner, GoDataFeed, is one of the industry’s leading product feed performance platforms, trusted by...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison shopping to affiliate programs and...
In case you haven’t heard, the sales funnel as we know it is officially dead. Digital disrupters are creating a disjointed buyer journey that’s hard to stay...
In case you haven’t heard, the sales funnel as we know it is officially dead. Digital disrupters are creating a disjointed buyer journey that’s hard to stay ahead of, riddling customer experience with infinite touchpoints. But, with this new digital journey comes opportunities to collect customer data that we’ve never had before, allowing businesses to take back control. While data allows us to build simple, consistent, and enjoyable customer experiences, it must be applied...
In case you haven’t heard, the sales funnel as we know it is officially dead. Digital disrupters are creating a disjointed buyer journey that’s hard to stay ahead of, riddling customer experience with...
Leading independent analyst Forrester Research has named Oracle CX Cloud Suite a Leader in the Forrester Wave for CRM Suites, in both the Enterprise and Midsize...
Leading independent analyst Forrester Research has named Oracle CX Cloud Suite a Leader in the Forrester Wave for CRM Suites, in both the Enterprise and Midsize Organization editions. In both reports, Forrester notes that Oracle “delivers leading capabilities across the board in terms of depth and breadth,” as well as its well-defined user experience. In both reports, Oracle received the highest scores in the current offering category, as well as the sales force automation...
Leading independent analyst Forrester Research has named Oracle CX Cloud Suite a Leader in the Forrester Wave for CRM Suites, in both the Enterprise and Midsize Organization editions. In...
We’re living in a changed world—a world in which driverless cars cruise through neighborhoods, packages are delivered via flying drones, and escaping reality is...
We’re living in a changed world—a world in which driverless cars cruise through neighborhoods, packages are delivered via flying drones, and escaping reality is only a headset away. It’s a world in which remarkable advances in technology have shifted the power from business to consumer and are always raising the bar set by customer expectations. If you’re not providing exceptional customer experience, this changed world will be hard to endure. According to Gartner research,...
We’re living in a changed world—a world in which driverless cars cruise through neighborhoods, packages are delivered via flying drones, and escaping reality is only a headset away. It’s a world in...
