How can you keep your customers loyal? Neither products nor even price are the main differentiators anymore. The way to build loyalty and trust is by constantly...
How can you keep your customers loyal? Neither products nor even price are the main differentiators anymore. The way to build loyalty and trust is by constantly providing customers with great brand experiences. The key ingredient to knowing your customers is to create a unified, intimate view of them. Just like any other relationship, once you understand what is important to the other, likes, dislikes, priorities, preferences, and many other things, you can form a bond that...
How can you keep your customers loyal? Neither products nor even price are the main differentiators anymore. The way to build loyalty and trust is by constantly providing customers with great brand...
By Sanjeev Kumar, Global Head, Oracle CRM/CX at Tata Consultancy Services Everybody talks about getting a “360-degree view” of the customer, but the fact...
By Sanjeev Kumar, Global Head, Oracle CRM/CX at Tata Consultancy Services Everybody talks about getting a “360-degree view” of the customer, but the fact remains that most businesses today struggle to get even a fraction of that view. This inability to unlock the full potential of data deters many businesses from gaining a complete understanding of their customers. In too many organizations, customer data is trapped inside departmental silos. Each group has its own systems...
By Sanjeev Kumar, Global Head, Oracle CRM/CX at Tata Consultancy Services Everybody talks about getting a “360-degree view” of the customer, but the fact remains that most businesses today struggle to...
Marketers have used brand advertising since the 1950s, when brands were established to create emotional value with consumers, signal better quality or value,...
Marketers have used brand advertising since the 1950s, when brands were established to create emotional value with consumers, signal better quality or value, and to differentiate a product or service from the competition. Simon Clift, the former CMO of Unilever said, “A brand is the contract between a company and consumers.” This brand ‘contract’ represents the feeling of trust that a consumer has in that a brand will deliver on its promise of value when that product or...
Marketers have used brand advertising since the 1950s, when brands were established to create emotional value with consumers, signal better quality or value, and to differentiate a product or...
After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s...
After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s website, it displayed some relevant products. Nice job! I added a couple of items in my cart, but got distracted and left the site. The next day, I received an email reminding me about the items left in the cart. Instead of ordering online, I decided to place an in-store order by going to a physical store location. All...
After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s website, it displayed some...
In the past few years, there’s been a lot of talk about AI innovating and improving our lifestyles. Remember when Waze first came out and it shortened your...
In the past few years, there’s been a lot of talk about AI innovating and improving our lifestyles. Remember when Waze first came out and it shortened your commute? Siri is pretty cool too. As AI becomes more developed, it’s becoming less about “cool” new innovations and more about business impact. I recently attended the AI Summit in San Francisco where Melissa Boxer, Oracle’s VP of Adaptive Intelligent Applications, gave her keynote on Practical AI. In her session,...
In the past few years, there’s been a lot of talk about AI innovating and improving our lifestyles. Remember when Waze first came out and it shortened your commute? Siri is pretty cool too. As AI...
“We aim to put the customer at the center of everything we do.” Apple CEO Tim Cook’s words echoed throughout the company’s 2018 Worldwide Developer’s...
“We aim to put the customer at the center of everything we do.” Apple CEO Tim Cook’s words echoed throughout the company’s 2018 Worldwide Developer’s Conference, an event touting impressive software innovations from the tech giant. It’s incredible that, despite Apple’s scale and focus on groundbreaking technologies, customer experience (CX) is the company’s principal driver. This sentiment is echoed throughout the management consulting community, where Bain & Company says,...
“We aim to put the customer at the center of everything we do.” Apple CEO Tim Cook’s words echoed throughout the company’s 2018 Worldwide Developer’s Conference, an event touting impressive software...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a strategic approach to how they manage their data assets. Failure to do this risks damaged reputations, revenues, and hinders the ability to succeed in new markets. The role of data within organizations must change from being departmentally siloed,...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. ...
This year, Mother’s Day spending is expected to reach a record-high $23.6 billion according to the National Retail Federation’s annual Mother’s Day survey....
This year, Mother’s Day spending is expected to reach a record-high $23.6 billion according to the National Retail Federation’s annual Mother’s Day survey. Shoppers are predicted to spend an average of $186.39 each on a wide range of gifts, including jewelry, special outings, and experiences. As the retail world becomes increasingly digital, retailers have a unique opportunity to help their customers answer the question, “What should I get mom for Mother’s Day?” by leveraging...
This year, Mother’s Day spending is expected to reach a record-high $23.6 billion according to the National Retail Federation’s annual Mother’s Day survey. Shoppers are predicted to spend an average...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison shopping to affiliate programs and online marketplaces. Data feeds are a cornerstone of many online marketing programs and optimizing them is a key way to drive visibility, return on ad spend, and conversions. Our new partner, GoDataFeed, is one of the industry’s leading product feed performance platforms, trusted by...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison shopping to affiliate programs and...
