I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I continue to talk about the ways organizations can leverage technology with their service capabilities toward creating great customer experiences. (Click here to read part 1 of our chat) A trendy concept that you’ve discussed is Automation. I’m referring to things like Virtual Assistants, Internet of Things, Augmented...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I continue to talk about the...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But,...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express strong confidence that they’re reaching the right audience. To make my point, let’s take an average current data eco-system. It all too often looks like the following where each dotted line is a set of data extract, transform and load (ETL) jobs stitched together: Figure 1: A disconnected...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ)...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ) system is to provide a robust audit trail for their pricing decisions. Let’s take a look at why, and how CPQ can help. First, apologies if you are an auditor. I’ve always been on the business side - either in sales, sales management, or as a pricing manager. I can appreciate your view may be different from the other side...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ) system is to provide a robust audit trail...
Mark Tarro, Senior Solutions Engineer, Oracle One of the first AI case studies most people are familiar with is the Gary Kasparov vs Deep Blue chess match....
Mark Tarro, Senior Solutions Engineer, Oracle One of the first AI case studies most people are familiar with is the Gary Kasparov vs Deep Blue chess match. Kasparov, one the world’s greatest chess players, was bested by artificial intelligence in 1997 and the world began to realize it would be “impossible for humans to compete” with technology advancing, combined with humanity’s propensity for error. AI’s Migration into B2B Marketing AI has crept into everyday life in a...
Mark Tarro, Senior Solutions Engineer, Oracle One of the first AI case studies most people are familiar with is the Gary Kasparov vs Deep Blue chess match. Kasparov, one the world’s greatest...
Make no mistake. AI has become the cornerstone of innovation. Gartner suggests the business value of AI will reach $1.2 Trillion in 2018, with CX representing...
Make no mistake. AI has become the cornerstone of innovation. Gartner suggests the business value of AI will reach $1.2 Trillion in 2018, with CX representing the lion-share of value through 2020. It's easy to understand why AI means big business for CX. The central tenet of AI aligns well with primary objectives of CX strategies— to replicate and exceed the way humans perceive and react to the world around us. We create more data today than ever before, and the expectation...
Make no mistake. AI has become the cornerstone of innovation. Gartner suggests the business value of AI will reach $1.2 Trillion in 2018, with CX representing the lion-share of value through...
By Vika Mlonchina, Product Marketing Manager, Oracle As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience...
By Vika Mlonchina, Product Marketing Manager, Oracle As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience 2018, everyone wants to spend less time focusing on how technologies are changing and spend more time actually using the technologies to drive better experiences. From marketing to sales to customer service, providing a great customer experience is a top priority across numerous lines of business (LOB). Users juggle more...
By Vika Mlonchina, Product Marketing Manager, Oracle As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience 2018, everyone wants to spend less...
Join Oracle and Master Lock for a free webinar, The 3 Keys to Digital Transformation. Learn how Master Lock overcame challenges with multiple CRM systems,...
Join Oracle and Master Lock for a free webinar, The 3 Keys to Digital Transformation. Learn how Master Lock overcame challenges with multiple CRM systems, integrations, and implemented best practices. Register Today Our digital world allows buyers and sellers to transact in new and more efficient ways, creating connections and chaos. Connections, in that business can be more instantaneous. Chaos, as digital levels the competitive playing field and enables customers to control...
Join Oracle and Master Lock for a free webinar, The 3 Keys to Digital Transformation. Learn how Master Lock overcame challenges with multiple CRM systems, integrations, and implemented best practices....
Not only does Oracle Commerce Cloud empower business users to grow their brand through a world class platform, but it also connects you with world class...
Not only does Oracle Commerce Cloud empower business users to grow their brand through a world class platform, but it also connects you with world class partners! In our new regular column, “Get to Know,” we’ll bring you insights from some of our favorite partners who offer market-leading services and products we think you’ll want to know more about. We'll give you the inside scoop on the solutions they offer and let them tell you where they see the market going as well as...
Not only does Oracle Commerce Cloud empower business users to grow their brand through a world class platform, but it also connects you with world class partners! In our new regular column, “Get to...
Join us for our upcoming free webinar: AI and the Future Role of the Salesperson with Oracle's Madhukar Kumar. Register Today > "Always Be Closing" is no...
Join us for our upcoming free webinar: AI and the Future Role of the Salesperson with Oracle's Madhukar Kumar. Register Today > "Always Be Closing" is no longer just a sales mantra popularized from the movie, Glengarry Glenn Ross. In the coming years this could be the reality for salespeople for two significant reasons: 1. Customer apathy towards salespeople is growing and will likely continue to increase perhaps to the point where a salesperson's primary task is to close...
Join us for our upcoming free webinar: AI and the Future Role of the Salesperson with Oracle's Madhukar Kumar. Register Today > "Always Be Closing" is no longer just a sales mantra popularized from...
