Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the customer, shifts in both B2B and B2C buying habits, and the rise of the digitally-native consumer. Less talked-about but perhaps equally as important to creating a smarter customer experience are the humans and the technology on the other end of the interaction – including salespeople, sales...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the...
Many of you have built robust service and sales organizations. Your highly trained service teams stand by to answer any customer questions. Your sales teams...
Many of you have built robust service and sales organizations. Your highly trained service teams stand by to answer any customer questions. Your sales teams are carefully organized by territory and industry to ensure that every customer gets the necessary attention they deserve. Partners are in place. Your marketing campaigns are dialed in and every team works together smoothly like the gears of a Swiss Watch. Sounds great, right? However, the customer only sees the face...
Many of you have built robust service and sales organizations. Your highly trained service teams stand by to answer any customer questions. Your sales teams are carefully organized by territory and...
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once again in its newly published 2018 Magic Quadrant...
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once again in its newly published 2018 Magic Quadrant for Sales Force Automation report. Gartner also published the accompanying Critical Capabilities for Sales Force Automation report in which it aligns each vendor’s capabilities against the five most common selling use cases. Oracle received the second highest Use Case scores in all five of the use cases: B2B Long-Cycle...
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once again in its newly published 2018 Magic Quadrant for Sales Force Automation report. Gartner...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless architecture when developing ecommerce sites. Broadly speaking, a headless approach separates the UI layer from the underlying backend services, and connects the two through a set of web services. Contrast this with a more ‘traditional’ approach where the commerce system manages not only the services, but also the...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless architecture when developing ecommerce...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I continue to talk about the ways organizations can leverage technology with their service capabilities toward creating great customer experiences. (Click here to read part 1 of our chat) A trendy concept that you’ve discussed is Automation. I’m referring to things like Virtual Assistants, Internet of Things, Augmented...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I continue to talk about the...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But,...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express strong confidence that they’re reaching the right audience. To make my point, let’s take an average current data eco-system. It all too often looks like the following where each dotted line is a set of data extract, transform and load (ETL) jobs stitched together: Figure 1: A disconnected...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ)...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ) system is to provide a robust audit trail for their pricing decisions. Let’s take a look at why, and how CPQ can help. First, apologies if you are an auditor. I’ve always been on the business side - either in sales, sales management, or as a pricing manager. I can appreciate your view may be different from the other side...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ) system is to provide a robust audit trail...
Mark Tarro, Senior Solutions Engineer, Oracle One of the first AI case studies most people are familiar with is the Gary Kasparov vs Deep Blue chess match....
Mark Tarro, Senior Solutions Engineer, Oracle One of the first AI case studies most people are familiar with is the Gary Kasparov vs Deep Blue chess match. Kasparov, one the world’s greatest chess players, was bested by artificial intelligence in 1997 and the world began to realize it would be “impossible for humans to compete” with technology advancing, combined with humanity’s propensity for error. AI’s Migration into B2B Marketing AI has crept into everyday life in a...
Mark Tarro, Senior Solutions Engineer, Oracle One of the first AI case studies most people are familiar with is the Gary Kasparov vs Deep Blue chess match. Kasparov, one the world’s greatest...
Make no mistake. AI has become the cornerstone of innovation. Gartner suggests the business value of AI will reach $1.2 Trillion in 2018, with CX representing...
Make no mistake. AI has become the cornerstone of innovation. Gartner suggests the business value of AI will reach $1.2 Trillion in 2018, with CX representing the lion-share of value through 2020. It's easy to understand why AI means big business for CX. The central tenet of AI aligns well with primary objectives of CX strategies— to replicate and exceed the way humans perceive and react to the world around us. We create more data today than ever before, and the expectation...
Make no mistake. AI has become the cornerstone of innovation. Gartner suggests the business value of AI will reach $1.2 Trillion in 2018, with CX representing the lion-share of value through...
