The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus discounts and blanket promotions. They can do better. In our latest Get to Know interview, I spoke with Evan Britten-Bozzone, Director of Strategy at Bluecore. He discussed why it's more important than ever to connect data to personalize messages, drive commerce conversions,...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus...
Ask any executive about their priorities and “growth” will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. ...
Ask any executive about their priorities and “growth” will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. Increased competition, shrinking margins, and customer demands are all pushing brands to invest in the customer experience to drive this growth. For B2B brands, this means expanding the online experience. Many companies do not provide an effective online selling channel because they’re stuck with outdated...
Ask any executive about their priorities and “growth” will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. Increased competition, shrinking...
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud I love customer stories. While all organizations face similar customer experience...
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud I love customer stories. While all organizations face similar customer experience challenges, the way they solve these issues is unique. It’s inspiring to hear customers explain in their own words how they have differentiated themselves from their competitors, disrupted their industry, and created compelling customer experiences. Without further ado, I present to you four of my favorite customer stories....
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud I love customer stories. While all organizations face similar customer experience challenges, the way they solve these issues...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. The first time I ever saw an Enterprise Resource Planning (ERP) system, it was the...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. The first time I ever saw an Enterprise Resource Planning (ERP) system, it was the late 90s and I’d been quite excited about seeing this mythical beast. The company I worked for had long struggled with many out-dated and disparate mainframe systems. Like many other organizations, we were seduced by the possibility of ‘one system to rule them all’ and invested heavily in ERP. I completely got the...
By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. The first time I ever saw an Enterprise Resource Planning (ERP) system, it was the late 90s and I’d been quite excited about...
By Bob Meixner, Senior Commerce Product Strategist, Oracle The holiday season is a busy time of year for consumers and eCommerce leaders alike. While shoppers...
By Bob Meixner, Senior Commerce Product Strategist, Oracle The holiday season is a busy time of year for consumers and eCommerce leaders alike. While shoppers are writing their wish lists, eCommerce professionals are devising strategies to increase holiday sales and build brand loyalty. In our digital era, businesses are not just competing on product and price any more. The customer experience (CX) they offer will differentiate them among their competitors during the holiday...
By Bob Meixner, Senior Commerce Product Strategist, Oracle The holiday season is a busy time of year for consumers and eCommerce leaders alike. While shoppers are writing their wish lists, eCommerce...
By Nish Veer, Cloud Technology Sales, Marketing and Social Media Specialist, Oracle Having spent the last 15 years of my professional life working on ‘best of...
By Nish Veer, Cloud Technology Sales, Marketing and Social Media Specialist, Oracle Having spent the last 15 years of my professional life working on ‘best of breed’ Customer Relationship Management (CRM) platforms, the importance of an easily adopted CRM has become more urgent. What is today's CRM system? Over the last couple of decades, the definition of CRM has changed, despite the name staying the same. CRM started as a glorified Rolodex, where a company stored a name,...
By Nish Veer, Cloud Technology Sales, Marketing and Social Media Specialist, Oracle Having spent the last 15 years of my professional life working on ‘best of breed’ Customer Relationship Management...
By Dylan Conley, Senior Manager, Software Development, Oracle The Oracle CPQ Adapter for Salesforce Lightning enables industry-leading CPQ in a seamless native...
By Dylan Conley, Senior Manager, Software Development, Oracle The Oracle CPQ Adapter for Salesforce Lightning enables industry-leading CPQ in a seamless native Lighting experience As consumers, your expectations continue to grow. This includes the way you shop and get things done. You also bring these expectations to work. The applications you use at work must keep pace. For the last seventeen years, Oracle CPQ (Configure, Price and Quote) has continually improved its...
By Dylan Conley, Senior Manager, Software Development, Oracle The Oracle CPQ Adapter for Salesforce Lightning enables industry-leading CPQ in a seamless native Lighting experience As consumers, your...
One of the top questions we get around Oracle Commerce Cloud is, “Can you integrate with “X” ERP system?” The short answer is Oracle Commerce Cloud is agnostic...
One of the top questions we get around Oracle Commerce Cloud is, “Can you integrate with “X” ERP system?” The short answer is Oracle Commerce Cloud is agnostic when it comes to ERP integrations. Here are five things to know about ecommerce ERP integration with Oracle Commerce Cloud. 1. API-First Framework Built with an API-first architecture, Commerce Cloud features an open, REST Web Services framework. Open APIs dramatically reduce integration time and cost when connecting...
One of the top questions we get around Oracle Commerce Cloud is, “Can you integrate with “X” ERP system?” The short answer is Oracle Commerce Cloud is agnostic when it comes to ERP integrations....
Chatbots are a hot topic right now because they represent such a significant opportunity. Six of the top ten most used apps globally are messaging apps with...
Chatbots are a hot topic right now because they represent such a significant opportunity. Six of the top ten most used apps globally are messaging apps with billions of users, and intelligent, conversational chatbots are the new interfaces for these apps. An increasing number of people prefer to use messaging apps to contact businesses privately—whether through Facebook Messenger, Instagram, Twitter, Whatsapp, and others. According to recent SocialBakers research, public...
Chatbots are a hot topic right now because they represent such a significant opportunity. Six of the top ten most used apps globally are messaging apps with billions of users, and...
