By Vika Mlonchina, Product Marketing Manager, Oracle As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience...
By Vika Mlonchina, Product Marketing Manager, Oracle As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience 2018, everyone wants to spend less time focusing on how technologies are changing and spend more time actually using the technologies to drive better experiences. From marketing to sales to customer service, providing a great customer experience is a top priority across numerous lines of business (LOB). Users juggle more...
By Vika Mlonchina, Product Marketing Manager, Oracle As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience 2018, everyone wants to spend less...
Join Oracle and Master Lock for a free webinar, The 3 Keys to Digital Transformation. Learn how Master Lock overcame challenges with multiple CRM systems,...
Join Oracle and Master Lock for a free webinar, The 3 Keys to Digital Transformation. Learn how Master Lock overcame challenges with multiple CRM systems, integrations, and implemented best practices. Register Today Our digital world allows buyers and sellers to transact in new and more efficient ways, creating connections and chaos. Connections, in that business can be more instantaneous. Chaos, as digital levels the competitive playing field and enables customers to control...
Join Oracle and Master Lock for a free webinar, The 3 Keys to Digital Transformation. Learn how Master Lock overcame challenges with multiple CRM systems, integrations, and implemented best practices....
Not only does Oracle Commerce Cloud empower business users to grow their brand through a world class platform, but it also connects you with world class...
Not only does Oracle Commerce Cloud empower business users to grow their brand through a world class platform, but it also connects you with world class partners! In our new regular column, “Get to Know,” we’ll bring you insights from some of our favorite partners who offer market-leading services and products we think you’ll want to know more about. We'll give you the inside scoop on the solutions they offer and let them tell you where they see the market going as well as...
Not only does Oracle Commerce Cloud empower business users to grow their brand through a world class platform, but it also connects you with world class partners! In our new regular column, “Get to...
Join us for our upcoming free webinar: AI and the Future Role of the Salesperson with Oracle's Madhukar Kumar. Register Today > "Always Be Closing" is no...
Join us for our upcoming free webinar: AI and the Future Role of the Salesperson with Oracle's Madhukar Kumar. Register Today > "Always Be Closing" is no longer just a sales mantra popularized from the movie, Glengarry Glenn Ross. In the coming years this could be the reality for salespeople for two significant reasons: 1. Customer apathy towards salespeople is growing and will likely continue to increase perhaps to the point where a salesperson's primary task is to close...
Join us for our upcoming free webinar: AI and the Future Role of the Salesperson with Oracle's Madhukar Kumar. Register Today > "Always Be Closing" is no longer just a sales mantra popularized from...
Mark de Groot, Digital CX Evangelist at Oracle I meet with hundreds of customers a year and I’ve only seen very early stages of Artificial Intelligence (AI)...
Mark de Groot, Digital CX Evangelist at Oracle I meet with hundreds of customers a year and I’ve only seen very early stages of Artificial Intelligence (AI) applications. More of a trendy buzzword than a mainstream practice; Gartner predicts AI will be one of the top 10 strategic technology trends in 2018. If companies incorporate AI with their digital transformation strategies, what will be the big issues for companies of all sizes to work with AI? Natural language dialogue...
Mark de Groot, Digital CX Evangelist at Oracle I meet with hundreds of customers a year and I’ve only seen very early stages of Artificial Intelligence (AI) applications. More of a trendy buzzword...
What is the General Data Protection Regulation (GDPR)? The European Union (EU) introduced its data protection standard 20 years ago through the Data Protection...
What is the General Data Protection Regulation (GDPR)? The European Union (EU) introduced its data protection standard 20 years ago through the Data Protection Directive 95/46/EC. Because the EU required each member state to implement a Directive into national law, Europe ended up with a patchwork of different privacy laws. Additionally, increasing security breaches, rapid technical developments, and globalization over the last 20 years have brought new challenges for the...
What is the General Data Protection Regulation (GDPR)? The European Union (EU) introduced its data protection standard 20 years ago through the Data Protection Directive 95/46/EC. Because the...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus discounts and blanket promotions. They can do better. In our latest Get to Know interview, I spoke with Evan Britten-Bozzone, Director of Strategy at Bluecore. He discussed why it's more important than ever to connect data to personalize messages, drive commerce conversions,...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus...
Ask any executive about their priorities and “growth” will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. ...
Ask any executive about their priorities and “growth” will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. Increased competition, shrinking margins, and customer demands are all pushing brands to invest in the customer experience to drive this growth. For B2B brands, this means expanding the online experience. Many companies do not provide an effective online selling channel because they’re stuck with outdated...
Ask any executive about their priorities and “growth” will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. Increased competition, shrinking...
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud I love customer stories. While all organizations face similar customer experience...
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud I love customer stories. While all organizations face similar customer experience challenges, the way they solve these issues is unique. It’s inspiring to hear customers explain in their own words how they have differentiated themselves from their competitors, disrupted their industry, and created compelling customer experiences. Without further ado, I present to you four of my favorite customer stories....
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud I love customer stories. While all organizations face similar customer experience challenges, the way they solve these issues...
