By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers engage with brands is dynamic, unpredictable, and they expect to be served with a relevant experience in real-time, every time they interact with a brand. Thus, while the problem of understanding customers continues to get more challenging, the solution to serve them these...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers...
It was Shakespeare who knowingly said, “what’s in a name? that which we call a rose by any other name would smell as sweet.” And while a rose, would certainly...
It was Shakespeare who knowingly said, “what’s in a name? that which we call a rose by any other name would smell as sweet.” And while a rose, would certainly have the same smell no matter what name you’d call it – the truth of the matter is, in the world of business, names carry great weight. And sometimes a name needs to be modified to hold truth to the transition and growth of what it once was to what it is, now. For over two years, Oracle has been developing Engagement...
It was Shakespeare who knowingly said, “what’s in a name? that which we call a rose by any other name would smell as sweet.” And while a rose, would certainly have the same smell no matter what name...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across our line of CX solutions for commerce, marketing, sales, and service professionals. We call our AI-enabled apps “Adaptive Intelligent” applications. Our Commerce & Marketing apps helps digital leaders and their teams provider superior customer experiences because they; Optimize...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the customer, shifts in both B2B and B2C buying habits, and the rise of the digitally-native consumer. Less talked-about but perhaps equally as important to creating a smarter customer experience are the humans and the technology on the other end of the interaction – including salespeople, sales...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the...
Many of you have built robust service and sales organizations. Your highly trained service teams stand by to answer any customer questions. Your sales teams...
Many of you have built robust service and sales organizations. Your highly trained service teams stand by to answer any customer questions. Your sales teams are carefully organized by territory and industry to ensure that every customer gets the necessary attention they deserve. Partners are in place. Your marketing campaigns are dialed in and every team works together smoothly like the gears of a Swiss Watch. Sounds great, right? However, the customer only sees the face...
Many of you have built robust service and sales organizations. Your highly trained service teams stand by to answer any customer questions. Your sales teams are carefully organized by territory and...
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once again in its newly published 2018 Magic Quadrant...
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once again in its newly published 2018 Magic Quadrant for Sales Force Automation report. Gartner also published the accompanying Critical Capabilities for Sales Force Automation report in which it aligns each vendor’s capabilities against the five most common selling use cases. Oracle received the second highest Use Case scores in all five of the use cases: B2B Long-Cycle...
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once again in its newly published 2018 Magic Quadrant for Sales Force Automation report. Gartner...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless architecture when developing ecommerce sites. Broadly speaking, a headless approach separates the UI layer from the underlying backend services, and connects the two through a set of web services. Contrast this with a more ‘traditional’ approach where the commerce system manages not only the services, but also the...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless architecture when developing ecommerce...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I continue to talk about the ways organizations can leverage technology with their service capabilities toward creating great customer experiences. (Click here to read part 1 of our chat) A trendy concept that you’ve discussed is Automation. I’m referring to things like Virtual Assistants, Internet of Things, Augmented...
I recently spoke with Jeff Wartgow, Oracle’s Senior Director of Product Management for Fusion CX Strategy. Here is part two of our discussion. Jeff and I continue to talk about the...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But,...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express strong confidence that they’re reaching the right audience. To make my point, let’s take an average current data eco-system. It all too often looks like the following where each dotted line is a set of data extract, transform and load (ETL) jobs stitched together: Figure 1: A disconnected...
Gabrielle Tao, VP Product Management, Oracle Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express...
