Oracle Commerce Cloud makes it easy to create and manage e-commerce promotions, but we know it takes more to deliver a promotion than just creating the...
Oracle Commerce Cloud makes it easy to create and manage e-commerce promotions, but we know it takes more to deliver a promotion than just creating the functionally. Executing an effective promotion requires coordination, creativity, and analytical know-how. Our Introduction to Promotions Best Practices Guide provides a number of tools to help you make the most out of your promotions! This downloadable guide includes: Promotion Workflow Overview Example: Illustrates the...
Oracle Commerce Cloud makes it easy to create and manage e-commerce promotions, but we know it takes more to deliver a promotion than just creating the functionally. Executing an effective...
The Debate Cold calling. Is it dead or alive and well? Many have debated this question over the last few years. It may still be a sales method for many...
The Debate Cold calling. Is it dead or alive and well? Many have debated this question over the last few years. It may still be a sales method for many organizations, but statistics show that it’s closer to being irrelevant than to being a lead generator. Keller Research Center at Baylor University reports that, on average, only 28% of prospects who answer a cold call engage in a conversation and 1% of cold calls convert to a meeting. And considering that 90% of decision...
The Debate Cold calling. Is it dead or alive and well? Many have debated this question over the last few years. It may still be a sales method for many organizations, but statistics show that...
Machine learning software, once thought of as highly technical and complicated, is now widely available. Machine learning, which allows computers to learn from...
Machine learning software, once thought of as highly technical and complicated, is now widely available. Machine learning, which allows computers to learn from experience without being specifically programmed, heightens an organization’s ability to build data-backed applications to enhance the customer experience and make it fully personalized from the first interaction. Well-known e-commerce sites have been using machine learning to advertise and recommend products and...
Machine learning software, once thought of as highly technical and complicated, is now widely available. Machine learning, which allows computers to learn from experience without being specifically...
Let's consider a scenario: It’s Friday afternoon and you’re at the office researching a purchase your company is looking to make. You use your work computer to...
Let's consider a scenario: It’s Friday afternoon and you’re at the office researching a purchase your company is looking to make. You use your work computer to find several top suppliers. Your stomach beings to grumble so you search for nearby pizza restaurants on your phone. While eating your pizza, you remember you forgot to compare pricing for the suppliers so you use your phone to continue your research. On the way home from work, a slow leak in your tire finally causes a...
Let's consider a scenario: It’s Friday afternoon and you’re at the office researching a purchase your company is looking to make. You use your work computer to find several top suppliers. Your...
Mobile moments are the short-yet-powerful moments during which a shopper is inspired to make a purchase on his or her mobile phone. This concept has...
Mobile moments are the short-yet-powerful moments during which a shopper is inspired to make a purchase on his or her mobile phone. This concept has revolutionized the retail industry, leaving retailers scrambling to figure out how to capture and retain customers in these short moments and keep their brand top-of-mind. The challenge is to deliver exactly what the customer needs at the exact time they need it. While there’s no one prescriptive path to achieve this, there are...
Mobile moments are the short-yet-powerful moments during which a shopper is inspired to make a purchase on his or her mobile phone. This concept has revolutionized the retail industry,...
Nucleus Research, a global provider of technology research and advisory services, named Oracle Customer Experience (CX) Cloud a leader in its just-published CRM...
Nucleus Research, a global provider of technology research and advisory services, named Oracle Customer Experience (CX) Cloud a leader in its just-published CRM Value Matrix 2H2016. This marks the sixth consecutive time Oracle CX Cloud has been recognized as a leader in the prestigious peer benchmarking report. In its coverage of 20 other vendors, Nucleus noted Oracle’s many functional releases in the last six months. “Oracle CX Cloud maintains its position as a leader in...
Nucleus Research, a global provider of technology research and advisory services, named Oracle Customer Experience (CX) Cloud a leader in its just-published CRM Value Matrix 2H2016. This marks the...
Organizations looking to optimize sales performance have invested in sales force automation (SFA) technology and modern sales tools for account and opportunity...
Organizations looking to optimize sales performance have invested in sales force automation (SFA) technology and modern sales tools for account and opportunity management. But sales challenges involving the business culture—the people and the process—may still exist. It’s important to address these critical areas as part of an initiative to improve sales performance. Here are six things to consider. Buy into an integrated cloud-based SFA: The value of SFA in the cloud can be...
Organizations looking to optimize sales performance have invested in sales force automation (SFA) technology and modern sales tools for account and opportunity management. But sales...
If you’ve ever seen the film Groundhog Day, you probably remember Ned Ryerson, the persistent sales guy. His over-the-top personality is enough to make any...
If you’ve ever seen the film Groundhog Day, you probably remember Ned Ryerson, the persistent sales guy. His over-the-top personality is enough to make any real-life salesperson laugh … and cringe. Ned represents everything that most salespeople try to avoid—he’s phony, overzealous, and annoying. But at the same time, he also deserves some serious props. Ned knows an opportunity when he sees one, and he’s not afraid to pounce on it. People buy from people they like—and in...
If you’ve ever seen the film Groundhog Day, you probably remember Ned Ryerson, the persistent sales guy. His over-the-top personality is enough to make any real-life salesperson laugh … and cringe. ...
Many would argue that businesses focused on growth should invest in technology and processes that advance their ability to develop engaging customer...
Many would argue that businesses focused on growth should invest in technology and processes that advance their ability to develop engaging customer experiences.There are several factors driving this advice today: A flat global economy Growing competition Empowered consumers The fact is that the global economy is fairly flat, and there simply isn’t a lot of room for new revenue growth. There’s more competition than ever vying for a slice of a pie that’s fundamentally not...
Many would argue that businesses focused on growth should invest in technology and processes that advance their ability to develop engaging customer experiences.There are several factors driving this...
