Consumer goods (CG) manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract...
Consumer goods (CG) manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract and engage consumers. However, they are not ready to abandon traditional approaches to consumer marketing. CG marketers say they want to increase engagement with consumers and improve their direct-to-consumer initiatives—but are they really ready to do so?Perhaps CG companies looking to get closer to consumers ought to...
Consumer goods (CG) manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract and engage consumers. However, they are...
Today’s customers are more information-enabled and mobile than ever before. This growing trend creates a double-edged sword to offer a consistent brand journey...
Today’s customers are more information-enabled and mobile than ever before. This growing trend creates a double-edged sword to offer a consistent brand journey while also keeping them loyal and happy.Customers expect instant gratification, whether it stem from their computers, smartphones, tablets or retail kiosks. They may begin the buying process in a retail store, but complete it from the comfort of their couch. And through it all, they expect their journey to be...
Today’s customers are more information-enabled and mobile than ever before. This growing trend creates a double-edged sword to offer a consistent brand journey while also keeping them loyal...
Looking for something to watch when you are done with all of the pre-Superbowl hype or seen enough of the shell with shoes on videos? Check out what our friends...
Looking for something to watch when you are done with all of the pre-Superbowl hype or seen enough of the shell with shoes on videos? Check out what our friends at Oracle University have been working on: The Oracle Learning Library. Click on the "Siebel" channel link and you will find tutorials, demos and other useful resources. And continue to check back since Oracle University continues to add more titles and will cover additional CRM products (hint: more coming on Fusion...
Looking for something to watch when you are done with all of the pre-Superbowl hype or seen enough of the shell with shoes on videos? Check out what our friends at Oracle University have been working...
Today a greater percentage of online buyers are not completing their purchase because they cannot find the product they were seeking. Recognizing the reasons...
Today a greater percentage of online buyers are not completing their purchase because they cannot find the product they were seeking. Recognizing the reasons for cart abandonment or frustrations in the buying experience will enable you to complete that sale and better serve your customer.Join our live Webcast to learn how Oracle Live Help On Demand enables you to deliver proactive, personalized assistance that grows sales, increases loyalty, and gives you the insight to drive...
Today a greater percentage of online buyers are not completing their purchase because they cannot find the product they were seeking. Recognizing the reasons for cart abandonment or frustrations in...
Don't miss tomorrow's live Webcast Oracle and RightNow, Powering Great Customer ExperienceTuesday, January 31, 20129:00 a.m. PT / 12:00 p.m. ET Learn how...
Don't miss tomorrow's live Webcast Oracle and RightNow, Powering Great Customer ExperienceTuesday, January 31, 20129:00 a.m. PT / 12:00 p.m. ET Learn how together, Oracle and RightNow will: Enable unified, personalized and relevant customer experiences across all channels and customer touchpoints along the entire customer journey. Offer a best-in-class customer service that delivers exceptional experiences across the web, social networks and contact centers. Help...
Don't miss tomorrow's live Webcast Oracle and RightNow, Powering Great Customer ExperienceTuesday, January 31, 20129:00 a.m. PT / 12:00 p.m. ET Learn how together, Oracle and RightNow will:...
For all our CRM customers who regularly track the latest and greatest on the CRM front, we have an additional channel that I wanted to share with you. The...
For all our CRM customers who regularly track the latest and greatest on the CRM front, we have an additional channel that I wanted to share with you. The Information Indepth Newsletter (CRM Edition)The January 2012 edition features some interesting topics such as: Sales Optimized user experience, Oracle Social Network and the latest release of Oracle's Siebel Public Sector 8.2.2.We have four releases annually. Click here to read the complete newsletter. For any feedback or...
For all our CRM customers who regularly track the latest and greatest on the CRM front, we have an additional channel that I wanted to share with you. The Information Indepth Newsletter...
Join Oracle for a live Webcast Oracle and RightNow, Powering Great Customer ExperienceTuesday, January 31, 20129:00 a.m. PT / 12:00 p.m. ET Across industries,...
Join Oracle for a live Webcast Oracle and RightNow, Powering Great Customer ExperienceTuesday, January 31, 20129:00 a.m. PT / 12:00 p.m. ET Across industries, executives are realizing that we have entered a new era. It's the era of the empowered consumer, where success can only be achieved by delivering great customer experiences. Join Oracle President Mark Hurd and senior executives from Oracle and RightNow to learn more about our strategy and combined, best-in-class...
Join Oracle for a live Webcast Oracle and RightNow, Powering Great Customer ExperienceTuesday, January 31, 20129:00 a.m. PT / 12:00 p.m. ET Across industries, executives are realizing that we...
In today's shifting economic, social, and policy environment, government agencies are being asked to do more with fewer resources—even as they are expected to...
In today's shifting economic, social, and policy environment, government agencies are being asked to do more with fewer resources—even as they are expected to demonstrate more positive citizen outcomes. In response, the latest release of Oracle's Siebel Public Sector provides agencies with a complete, open, and integrated platform for case management and eligibility. The results: simplified eligibility determination, increased caseworker efficiency, and improved program...
In today's shifting economic, social, and policy environment, government agencies are being asked to do more with fewer resources—even as they are expected to demonstrate more positive citizen...
Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies. ...
Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies. While mobile phone users have a tendency to purchase in a store, growing percentages use their mobile phones to comparison shop. And social commerce is generating interest as well but the key is monetizing this new customer touchpoint.If you are attending eTail Palm Springs, make sure you come to the February 28th...
Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies. While mobile phone users have a tendency...
