Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty...
Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy.Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building...
Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London,...
More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many...
More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand? Join top brand marketers, agency executives, and social development leaders for networking and sharing of...
More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their...
What would it matter to offer your customers best-in-class service and support experiences? According to a new study, best-in-class companies enjoy margins that...
What would it matter to offer your customers best-in-class service and support experiences? According to a new study, best-in-class companies enjoy margins that are nearly double the average, retain almost all of their customers each year, deliver annual revenue growth that is six greater than average, and realize cost decreases rather than increases!What does it take to become best in class? Some of the keys are:Engage customers effectively and consistently across all...
What would it matter to offer your customers best-in-class service and support experiences? According to a new study, best-in-class companies enjoy margins that are nearly double the average,...
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement...
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in your organization. He spoke about how this evolving journey begins by understanding six steps to transform your business and put your customers front and center. Here are those key six steps: What are the strategic business objectives in your company? What are your operational objectives...
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in...
What makes a great customer experience? And, why shouldyou or your organization care? These are the questions that set the stage for the OracleCustomer...
What makes a great customer experience? And, why shouldyou or your organization care? These are the questions that set the stage for the OracleCustomer Experience Summit, which kicked off yesterday in San Francisco. Day 1: The first day was filled with demos andinsights from customer experience experts and Oracle customers sharing what ittakes to deliver great customer experiences. Author SethGodin delivered an entertaining presentation that included an in-depthexploration of...
What makes a great customer experience? And, why shouldyou or your organization care? These are the questions that set the stage for the OracleCustomer Experience Summit, which kicked off yesterday in...
Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld. Social networking is touching all...
Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld. Social networking is touching all businesses today. Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers...
Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld. Social networking is touching all businesses today. Customers are speaking...
San Francisco has been transformed into a sea of red and more than 50,000 attendees from 140 countries will converge in the Bay Area for a week of education and...
San Francisco has been transformed into a sea of red and more than 50,000 attendees from 140 countries will converge in the Bay Area for a week of education and insight into Oracle's strategy and roadmap on today’s leading technology initiatives, including engineered systems, cloud computing, business analytics and big data, and customer experience. Tonight kicked off with Oracle CEO Larry Ellison discussing how Oracle is taking a fundamentally different approach to...
San Francisco has been transformed into a sea of red and more than 50,000 attendees from 140 countries will converge in the Bay Area for a week of education and insight into Oracle's strategy...
American football is a lot like religion. The fans aredevoted followers that take brand loyalty to a whole new level. These fans thatworship their teams each...
American football is a lot like religion. The fans aredevoted followers that take brand loyalty to a whole new level. These fans thatworship their teams each week showed that they are powerful customers whosevoice has an impact. Yesterday, these fans proved that their opinion could forcethe hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like itwas nowhere close to resolution, the Green Bay Packers and the Seattle Seahawkscompeted...
American football is a lot like religion. The fans aredevoted followers that take brand loyalty to a whole new level. These fans thatworship their teams each week showed that they are...
By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today. I’ve...
By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today. I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the...
By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today. I’ve talked a lot about the new age of the...
