There’s been a lot of recent talk in the industry about “big data”. Much can be said about the importance of big data and the results from it, but you need to...
There’s been a lot of recent talk in the industry about “big data”. Much can be said about the importance of big data and the results from it, but you need to always consider the customer experience when analyzing and applying customer data. Personalization and merchandising drive the user experience. Big data should enable you to gain valuable insight into each of your customers and apply that insight at the moment they are on your Web site, talking to one of your call...
There’s been a lot of recent talk in the industry about “big data”. Much can be said about the importance of big data and the results from it, but you need to always consider the customer experience...
A few days ago, Oracle unveiled the availability of RightNow Cloud Service integrated with our Fusion CRM products. With this integration, sales reps now...
A few days ago, Oracle unveiled the availability of RightNow Cloud Service integrated with our Fusion CRM products. With this integration, sales reps now have more visibility into service interactions and can better sell and service their customers. “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,”...
A few days ago, Oracle unveiled the availability of RightNow Cloud Service integrated with our Fusion CRM products. With this integration, sales reps now have more visibility into service...
Where do people often turn to when they need immediate help on a web site? As consumers spend more time online shopping and managing banking, bills and more,...
Where do people often turn to when they need immediate help on a web site? As consumers spend more time online shopping and managing banking, bills and more, they want easy access to service and support. When they need to ask a question or solve a problem, consumers worldwide said they prefer to get help online, ranking Live Help options like Live Chat and “Click-to-Call” second only to toll-free 800 numbers. A recent Oracle study found that consumers prefer Live Help for...
Where do people often turn to when they need immediate help on a web site? As consumers spend more time online shopping and managing banking, bills and more, they want easy access to service and...
One of the advantages of building a new application from the ground up is you can define a whole new user experience. And that's exactly what Arin Bhowmick,...
One of the advantages of building a new application from the ground up is you can define a whole new user experience. And that's exactly what Arin Bhowmick, Director, CRM User Experience (UX) at Oracle, and his team of UX experts did for Oracle Fusion CRM and other Fusion applications. Uncovering What Salespeople Really Need “The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,”Bhowmick said. “We did...
One of the advantages of building a new application from the ground up is you can define a whole new user experience. And that's exactly what Arin Bhowmick, Director, CRM User Experience (UX)...
Sales Productivity was a big focus for us as wedesigned our Fusion applications. Our goal was to fix problems that change thebasic dynamic of the sales...
Sales Productivity was a big focus for us as wedesigned our Fusion applications. Our goal was to fix problems that change thebasic dynamic of the sales organization. In doing so, we focused our developersand product managers on three key things: Effectiveness, Efficiency andEase of Use. We wanted the sales organization to be empowered whenthey're engaging with the customer. We wanted to give them access tocomplete information about the customer and about other similar...
Sales Productivity was a big focus for us as wedesigned our Fusion applications. Our goal was to fix problems that change thebasic dynamic of the sales organization. In doing so, we focused...
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and...
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using...
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the...
Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist...
Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research sponsored by Oracle to better understand how Consumer Goods companies are engaging directly with consumers today and in the future. The survey involved CG executives across the globe as well as in-depth interviews with corporate leaders in the industry to explore their...
Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research...
eBusiness today has fundamentally changed. Platforms and technologies must be flexible to support a number of business functions - marketing, merchandising,...
eBusiness today has fundamentally changed. Platforms and technologies must be flexible to support a number of business functions - marketing, merchandising, shopping, customer service - across a variety of digital channels and provide customers with a seamless, well-designed brand experience. Join us for this complimentary webinar on Wednesday, April 4th, 2012 at 12:00pm ET as Forrester Research’s Brian Walker provides expert insight on: The latest innovations, best...
eBusiness today has fundamentally changed. Platforms and technologies must be flexible to support a number of business functions - marketing, merchandising, shopping, customer service - across a...
A guest post by Steve Diamond, Senior Director, Outbound Product Management, OracleIn a recent post on the Oracle Applications blog, my colleague Steve Boese...
A guest post by Steve Diamond, Senior Director, Outbound Product Management, OracleIn a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management.So, in turning to a conversation about Customer Relationship Management (CRM) and...
A guest post by Steve Diamond, Senior Director, Outbound Product Management, OracleIn a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to...
