It’sno secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one ofthe world’s largest technology companies and one of the...
It’sno secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one ofthe world’s largest technology companies and one of the world’s strongest technology-drivensuperheroes. If you've seen the recentIron Man movies, you might have even noticed some of our servers sitting inTony Stark’s lab. Heck, our CEO made a cameo appearance in oneof the movies. Yeah, we’refans. Especially as Iron Man is aregular guy with some amazing technology – like us. But Like...
It’sno secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one ofthe world’s largest technology companies and one of the world’s strongest technology-drivensuperheroes....
Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers?Webcast Alert: Live...
Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers?Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST.Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there!
Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers?Webcast Alert: Live complimentary webcast, Creating a Holistic...
We’ve heard of e-commerce, m-commerce (Mobile Commerce), and f-commerce (Facebook Commerce) but what is p-commerce? It’s not truly a customer touchpoint or...
We’ve heard of e-commerce, m-commerce (Mobile Commerce), and f-commerce (Facebook Commerce) but what is p-commerce? It’s not truly a customer touchpoint or channel but the emphasis on personalization of the buying experience.Ask yourself how well do you know your customer? Are you able to take what you know about them and apply it to their commerce activity with you and personalize the shopping experience?Much of this is dictated by have a complete 360 degree view of your...
We’ve heard of e-commerce, m-commerce (Mobile Commerce), and f-commerce (Facebook Commerce) but what is p-commerce? It’s not truly a customer touchpoint or channel but the emphasis on personalization...
Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty...
Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy.Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building...
Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London,...
More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many...
More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand? Join top brand marketers, agency executives, and social development leaders for networking and sharing of...
More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their...
What would it matter to offer your customers best-in-class service and support experiences? According to a new study, best-in-class companies enjoy margins that...
What would it matter to offer your customers best-in-class service and support experiences? According to a new study, best-in-class companies enjoy margins that are nearly double the average, retain almost all of their customers each year, deliver annual revenue growth that is six greater than average, and realize cost decreases rather than increases!What does it take to become best in class? Some of the keys are:Engage customers effectively and consistently across all...
What would it matter to offer your customers best-in-class service and support experiences? According to a new study, best-in-class companies enjoy margins that are nearly double the average,...
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement...
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in your organization. He spoke about how this evolving journey begins by understanding six steps to transform your business and put your customers front and center. Here are those key six steps: What are the strategic business objectives in your company? What are your operational objectives...
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in...
What makes a great customer experience? And, why shouldyou or your organization care? These are the questions that set the stage for the OracleCustomer...
What makes a great customer experience? And, why shouldyou or your organization care? These are the questions that set the stage for the OracleCustomer Experience Summit, which kicked off yesterday in San Francisco. Day 1: The first day was filled with demos andinsights from customer experience experts and Oracle customers sharing what ittakes to deliver great customer experiences. Author SethGodin delivered an entertaining presentation that included an in-depthexploration of...
What makes a great customer experience? And, why shouldyou or your organization care? These are the questions that set the stage for the OracleCustomer Experience Summit, which kicked off yesterday in...
Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld. Social networking is touching all...
Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld. Social networking is touching all businesses today. Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers...
Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld. Social networking is touching all businesses today. Customers are speaking...
