In today’s edition of “Get to Know,” we’re excited to introduce you to Buzztala, a cool new Cloud Marketplace partner of ours that helps merchants drive...
In today’s edition of “Get to Know,” we’re excited to introduce you to Buzztala, a cool new Cloud Marketplace partner of ours that helps merchants drive conversions in paid search and advertising through high performance, programmatic video ads. If you’ve been waiting to do video search and display ads because you couldn’t figure out how to create all of those videos or manage the campaigns, Buzztala is a great solution, especially if you want to convert mobile shoppers....
In today’s edition of “Get to Know,” we’re excited to introduce you to Buzztala, a cool new Cloud Marketplace partner of ours that helps merchants drive conversions in paid search and advertising...
We’re launching a new regular column called News You Can Use—an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that...
We’re launching a new regular column called News You Can Use—an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that we want to make sure you don’t miss. Everyone’s so busy, we know it can be tough for our customers to stay on top of what’s happening and why it matters, so we’ll be focused in particular on news and information we think will impact you and that you can use in a practical way. In our inaugural edition, Google Analytics...
We’re launching a new regular column called News You Can Use—an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that we want to make sure you don’t miss....
By Jeffrey Wartgow, Director, Product Management, Oracle Service Cloud @jwartgow The average person today can instantaneously find the answerto almost any...
By Jeffrey Wartgow, Director, Product Management, Oracle Service Cloud @jwartgow The average person today can instantaneously find the answerto almost any question, from anywhere – simply by running a quick search ontheir smartphone or tablet. No definitive answer on the web? No problem! Thatsame customer can turn to peers on Twitter, Facebook, LinkedIn, YouTube, etc.too for help, opinions or practical advice. We live in a new reality with on-demand solutions tovirtually any...
By Jeffrey Wartgow, Director, Product Management, Oracle Service Cloud @jwartgow The average person today can instantaneously find the answerto almost any question, from anywhere – simply by running a...
Most ecommerce brands are heavily invested in content marketing these days, but I often see their efforts fall flat because not enough research went into the...
Most ecommerce brands are heavily invested in content marketing these days, but I often see their efforts fall flat because not enough research went into the purpose of the content before it was produced, and there was no strategy behind promotion. This post outlines some of the research and planning that should be done by content marketing teams. By knowing everything you can about these four key areas, you’ll be setting yourself up for ecommerce content marketing success....
Most ecommerce brands are heavily invested in content marketing these days, but I often see their efforts fall flat because not enough research went into the purpose of the content before it...
Why Being Late to eCommerce is Perfect Timing Many branded manufacturers still don’t have a direct to consumer eCommerce program, but waiting has created a...
Why Being Late to eCommerce is Perfect Timing Many branded manufacturers still don’t have a direct to consumer eCommerce program, but waiting has created a unique window of opportunity. These companies (think consumer goods manufacturers in apparel, housewares, and personal care) do the vast majority of their business through channel partners, with few having a meaningful direct-to-consumer online business. It’s not that brands haven’t thought about entering direct to...
Why Being Late to eCommerce is Perfect Timing Many branded manufacturers still don’t have a direct to consumer eCommerce program, but waiting has created a unique window of opportunity. These...
Oracle isheading to Palm Springs, California next week, April 25-28, for the annualField Service USA show at the JW Marriott Desert Springs Resort & Spa....
Oracle isheading to Palm Springs, California next week, April 25-28, for the annualField Service USA show at the JW Marriott Desert Springs Resort & Spa. We’relooking forward to speaking with customers about their field servicestrategies, attending hands-on workshops led by industry experts to learn aboutfield service best practices and leveraging everything we learn about thefuture of field service and our customers’ needs to keep driving productinnovation in our Oracle...
Oracle isheading to Palm Springs, California next week, April 25-28, for the annualField Service USA show at the JW Marriott Desert Springs Resort & Spa. We’relooking forward to speaking with...
Finding stability in a world where it seems like a new technology is created every day can be soothing. One piece of technology that has stood the test of time...
Finding stability in a world where it seems like a new technology is created every day can be soothing. One piece of technology that has stood the test of time and is used by every ecommerce store is HTML. With a few exceptions, every single page you look at with a web browser is powered by HTML. This makes it an important piece for your ecommerce store, and one that hasn't changed much over the years. HTML is relevant because of its clear roles One reason why HTML hasn't...
Finding stability in a world where it seems like a new technology is created every day can be soothing. One piece of technology that has stood the test of time and is used by every ecommerce store...
Innovation is the engine that drives digital transformation and revenue. That's where brands should be focusing their strategic efforts. I just don't see any...
Innovation is the engine that drives digital transformation and revenue. That's where brands should be focusing their strategic efforts. I just don't see any way retailers are going to further optimize conversion or average order value beyond what is possible with current technology and industry best practices. There is plenty of growth available for most companies leveraging those existing technologies and best practices but I don't see any emerging ideas with revolutionary...
Innovation is the engine that drives digital transformation and revenue. That's where brands should be focusing their strategic efforts. I just don't see any way retailers are going to...
If you have been following the news lately (here and here), a couple of ecommerce technology companies recently announced partnerships with Adobe to add...
If you have been following the news lately (here and here), a couple of ecommerce technology companies recently announced partnerships with Adobe to add experience building to their portfolio of ecommerce functionality. In many ways, this vindicates what we have been telling our readers and customers for some time now. You need to have both an experience building platform as well as an enterprise grade ecommerce platform to build beautiful, relevant experiences for your...
If you have been following the news lately (here and here), a couple of ecommerce technology companies recently announced partnerships with Adobe to add experience building to their portfolio of...
