If you’ve been in B2B a while, you know how disruptive technology and process innovations can be. You’ve also seen that business models are changing across...
If you’ve been in B2B a while, you know how disruptive technology and process innovations can be. You’ve also seen that business models are changing across almost all the major vertical markets. Disruption happens like that. One year, you have solid market share, and the next you’re fighting for existence against some startup whose bootstrapped an online store and has a vision for domination selling directly to consumers. Warby Parker, for example, is upsetting the near...
If you’ve been in B2B a while, you know how disruptive technology and process innovations can be. You’ve also seen that business models are changing across almost all the major vertical...
This guest post originally published here was authored by Gary Shatswell, vice president of information technology, Sur La Table. A valued resource for home and...
This guest post originally published here was authored by Gary Shatswell, vice president of information technology, Sur La Table. A valued resource for home and professional chefs, multichannel cuisine-and-cookware retailer Sur La Table was looking to upgrade its digital commerce technology to meet a market in which physical stores and ecommerce must integrate seamlessly. To facilitate that, Sur La Table is transitioning from a web of stale technologies to the Oracle Commerce...
This guest post originally published here was authored by Gary Shatswell, vice president of information technology, Sur La Table. A valued resource for home and professional chefs, multichannel...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra Holiday Readiness Tips from a 15 Year Veteran. I wrote those posts assuming you were planning ahead with some time to spare. Sometimes that’s a luxury, though, and by now, if you’re not already into your holiday season, you’re pretty darned close. So these are a few last-minute tactics you can still do to improve...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra Holiday Readiness Tips from a 15...
Oracle Commerce Cloud makes it easy to create and manage e-commerce promotions, but we know it takes more to deliver a promotion than just creating the...
Oracle Commerce Cloud makes it easy to create and manage e-commerce promotions, but we know it takes more to deliver a promotion than just creating the functionally. Executing an effective promotion requires coordination, creativity, and analytical know-how. Our Introduction to Promotions Best Practices Guide provides a number of tools to help you make the most out of your promotions! This downloadable guide includes: Promotion Workflow Overview Example: Illustrates the...
Oracle Commerce Cloud makes it easy to create and manage e-commerce promotions, but we know it takes more to deliver a promotion than just creating the functionally. Executing an effective...
Mobile moments are the short-yet-powerful moments during which a shopper is inspired to make a purchase on his or her mobile phone. This concept has...
Mobile moments are the short-yet-powerful moments during which a shopper is inspired to make a purchase on his or her mobile phone. This concept has revolutionized the retail industry, leaving retailers scrambling to figure out how to capture and retain customers in these short moments and keep their brand top-of-mind. The challenge is to deliver exactly what the customer needs at the exact time they need it. While there’s no one prescriptive path to achieve this, there are...
Mobile moments are the short-yet-powerful moments during which a shopper is inspired to make a purchase on his or her mobile phone. This concept has revolutionized the retail industry,...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions,...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions, but it is often overlooked. The good news is that you most likely have access to plenty of intent data and can use it creatively to build more relevant marketing campaigns. One of the classic ways of determining that an online shopper is interested in buying is whether s/he has a wish list and what is in it. Adding an...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions, but it is often overlooked. The good...
Reality Gap For years revenue growth has been the primary metric of success amongst many brands. The strategy has been to grow a transactional revenue base and...
Reality Gap For years revenue growth has been the primary metric of success amongst many brands. The strategy has been to grow a transactional revenue base and establish solid cash flow. Eventually a business can become profitable as operations are optimized and margins expand by reducing the cost of goods sold (COGS) through economies of scale. As e-commerce became a larger portion of the business this model became more entrenched as the hope of reaching a wider audience...
Reality Gap For years revenue growth has been the primary metric of success amongst many brands. The strategy has been to grow a transactional revenue base and establish solid cash flow. Eventually a...
Like many consumer products, the mattress industry is going through a digital revolution. An ecommerce equivalent to the tech startup scene, smaller mattress...
Like many consumer products, the mattress industry is going through a digital revolution. An ecommerce equivalent to the tech startup scene, smaller mattress companies are proliferating the web and disrupting traditional name brand mattress companies. Not only have mattresses themselves evolved but the norm of buying and taking delivery of a mattress has changed as well. It's indicative of the evolving consumer behaviors we see online every day. Behaviors that break the...
Like many consumer products, the mattress industry is going through a digital revolution. An ecommerce equivalent to the tech startup scene, smaller mattress companies are proliferating the web...
Sometimes we get so caught up in the complexity of our businesses, that we forget to keep up the basics, even though the basics often have high return for...
Sometimes we get so caught up in the complexity of our businesses, that we forget to keep up the basics, even though the basics often have high return for relatively low effort. Our Back to Basics column highlights e-commerce tactics you can utilize that don’t require automation or any extra-special tools to implement, and have proven results—both in terms of increasing performance and improving site experience. In this edition, we're focusing on Online Merchandising Hooks....
Sometimes we get so caught up in the complexity of our businesses, that we forget to keep up the basics, even though the basics often have high return for relatively low effort. Our Back to...
