The other morning as I was watching the early news with my cup of coffee and eyes half open they had a story about a man that goes by the name of Canhead. At...
The other morning as I was watching the early news with my cup of coffee and eyes half open they had a story about a man that goes by the name of Canhead. At first I thought what a ridiculous story and it must be a slow news day, but as I listened to the piece it actually got me thinking about how a guy named Canhead is like an ecommerce site. What? Just hear me out. From his website here is a bit about him, “Canhead is one of a kind. He was born with a skin condition that...
The other morning as I was watching the early news with my cup of coffee and eyes half open they had a story about a man that goes by the name of Canhead. At first I thought what a ridiculous story...
Oracle Commerce Cloud recently partnered with Internet Retailer to bring you 2015 e-commerce learnings (from me!) to apply to this year's holiday season. Did...
Oracle Commerce Cloud recently partnered with Internet Retailer to bring you 2015 e-commerce learnings (from me!) to apply to this year's holiday season. Did you know that: 2015 was the first year ever that Google mobile searches surpassed desktop and more than half of traffic to retail e-commerce sites came from mobile devices? Mobile accounted for nearly 1 in 5 holiday purchases last year? 90% of shoppers use their mobile devices to help make purchase decisions while...
Oracle Commerce Cloud recently partnered with Internet Retailer to bring you 2015 e-commerce learnings (from me!) to apply to this year's holiday season. Did you know that: 2015 was the first year...
By Christine Friscic, Product Manager, Oracle Service Cloud Service is now a critical way for organizations to differentiate against the competition. It...
By Christine Friscic, Product Manager, Oracle Service Cloud Service is now a critical way for organizations to differentiate against the competition. It provides an important opportunity to directly impact the relationship businesses have with their customers with a smooth, personalized and end-to-end service experience. When managed efficiently, service can also give companies the ability to better control support costs by boosting productivity, while reducing overtime and...
By Christine Friscic, Product Manager, Oracle Service Cloud Service is now a critical way for organizations to differentiate against the competition. It provides an important opportunity to...
If you've been reading our 9 Levers series you have read most of what's in this infographic but we though it might be helpful to visualize those data points....
If you've been reading our 9 Levers series you have read most of what's in this infographic but we though it might be helpful to visualize those data points. You can also click on the infographic to download a free 24 page e-book that gives a robust treatment to the topic of B2B e-commerce best practices and what steps you can take to grow revenue, manage customer experience and reduce complexity. As an organization we have lots of e-commerce conversations specific to the...
If you've been reading our 9 Levers series you have read most of what's in this infographic but we though it might be helpful to visualize those data points. You can also click on the infographic to...
By Daniel Foppen, Senior Principal Product Manager, Oracle Service Cloud There is plenty of buzz around the Internet of Things (IoT). There will be over 25...
By Daniel Foppen, Senior Principal Product Manager, Oracle Service Cloud There is plenty of buzz around the Internet of Things (IoT). There will be over 25 billion connected things by 2020. Soon we will be coming across hundreds of connected devices in our homes, at work and on the street. The IoT is changing our lives. This is exciting of course, but for many service professionals the question of how to actually start leveraging the IoT is not that easy. Yes, we know there...
By Daniel Foppen, Senior Principal Product Manager, Oracle Service Cloud There is plenty of buzz around the Internet of Things (IoT). There will be over 25 billion connected things by 2020. Soon...
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a...
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a threat. There is very little middle ground. Within the B2C and direct to consumer market, Amazon's position is unshakable. Now that they are moving more deeply into the B2B business I find myself talking about how to compete (or not compete) with the Amazon way of doing business. I hear questions like: How do I keep...
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a threat. There is very little...
In Part 1 of this multipart series, I examined the challenges that retailers have when they align marketing channels. And in Part 2, I showed you how to develop...
In Part 1 of this multipart series, I examined the challenges that retailers have when they align marketing channels. And in Part 2, I showed you how to develop a buyer-centric philosophy and a content marketing strategy. Extract the customer value Last time, I asked you to develop a hypothesis on why your customer would purchase your product (leggings in our example) and interview consumers to see if you were right. How did the hypothesis stand up? What’s important is that...
In Part 1 of this multipart series, I examined the challenges that retailers have when they align marketing channels. And in Part 2, I showed you how to develop a buyer-centric philosophy and a...
In Part 1 of this multipart series, I discussed some key challenges retailers face when trying to align marketing channels and maximize marketing budget and...
In Part 1 of this multipart series, I discussed some key challenges retailers face when trying to align marketing channels and maximize marketing budget and ROI. As a retailer, you want to break the belief that you must be everywhere online just because the perception is that the consumer is everywhere. Instead, put your efforts into developing a buyer-centric, multichannel marketing strategy that will gain the attention of your target audience and drive earned traffic to...
In Part 1 of this multipart series, I discussed some key challenges retailers face when trying to align marketing channels and maximize marketing budget and ROI. As a retailer, you want to break...
There are some interesting industry trends that we’ll be sharing over the next few weeks. One of those data points relates to the cloud and its position as a...
There are some interesting industry trends that we’ll be sharing over the next few weeks. One of those data points relates to the cloud and its position as a strategic imperative. Without diving into all the research right now, the data shows that moving e-commerce (and its supporting ecosystem) to the cloud is the road to future agility, innovation, cost management and service differentiation. When you get ready to move, we want you to be prepared for the process so here are...
There are some interesting industry trends that we’ll be sharing over the next few weeks. One of those data points relates to the cloud and its position as a strategic imperative. Without diving into...
