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Customer Experience Journey Mapping Workshops Provide Blueprint for Real-World CX Success by Robert Landon

As Steve Jobs famously said, "You've got to start with the customer experience and work back to the technology—not the other way around." In the same spirit, Oracle now offers workshops that drive a deep understanding of the complete customer journey.

The Customer Experience Journey Mapping Workshops follow a step-by-step methodology that transcends industries or individual businesses. Attendees get hands-on experience as they explore the methodology, and then can use this methodology to gain insight into the real-world journeys of their own customers.

The initial "learning" workshops last about 4 hours and have been a big hit with attendees. There is an opportunity after attending these workshops to get additional assistance to "try" this methodology through additional workshops designed to be more specific to your organizational needs.

"The workshop allowed us to identify solutions for current pains in key stages of the customer lifecycle—and propelled us to create innovative ideas for providing a differentiated customer experience," says Maricris Crisostomo, customer value chain manager at PLDT, the leading telecommunications provider in the Philippines.

From Moments to Journeys

The concept of journey mapping is simple: identify and diagram every moment across a customer experience, whether it is a specific, finite interaction—for example, a single type of online purchase—or an entire relationship with a brand across all touch points.

"At the end of the day, we are trying to cultivate empathy toward the customer, to walk a mile in their shoes," says Brian Curran, vice president of customer experience strategy and design, Oracle. "We help participants discover all the moments that matter, feel what the customer is feeling, and determine exactly what customers need both at a functional and emotional level—right in that moment."

Attendees leave the workshop with hands-on experience with a proven, repeatable methodology—one that works across products, types of interactions, and even industries. They can then share that methodology across their organization. Workshops can also result in practical insights that can drive more engaging customer experiences right away.

"We have noticed that the workshops can actually spark a virtuous cycle across an organization, getting sales, marketing, service and other functions to think of customers in a new way—to see the world through the customer’s eyes," says Curran.

Upcoming 2014 Journey Mapping Workshops:

Upcoming 2014 Journey Mapping Workshops in Europe:

Upcoming Journey Mapping Workshops in Asia-Pacific:

Stay tuned as registration opens for these events. Find more information on journey mapping here.

Join the discussion

Comments ( 9 )
  • guest Thursday, January 30, 2014

    Will you be planning any upcoming 2014 Journey Mapping Workshops in Chicago?



  • guest Thursday, January 30, 2014

    Lynne, the events team is considering doing a Journey Mapping event in Chicago but it has not been finalized yet. I just reached out to them for a status and will let you know as soon as I hear back. Thank you, Tuula

  • Michael Brians Tuesday, February 18, 2014

    Do you have details on the March 18 event in Charlotte?

  • RussC Friday, March 7, 2014

    When will London event on 10th April be finalised? i'd be keen to attend.


  • guest Saturday, March 8, 2014

    Russ, thank you for your comment, here are the details, I sent in email as well

    Date: Thursday, 10th April 2014

    09:30 – 13:00


    Waterloo room

    Oracle London City Office

    One South Place


    EC2M 2RB

  • guest Tuesday, March 18, 2014

    When will you have more US dates? My cal is full through April but am willing to travel domestically later in April, May and June.

  • guest Wednesday, March 19, 2014

    Rahim, I am checking now and will get back to you via email with dates for later April, May or June.

  • guest Tuesday, April 7, 2015


    Is there any places left for your event in London on Friday 10th April please?

    If so can you register me please

    Many thanks


  • Tuula Tuesday, April 7, 2015


    You can find the latest events in the UK at this link. Alas the April 10 Journey Mapping event was last year. However, a few similar events are coming up...


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