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Customer Experience Is Driving the Next Generation of E-Commerce - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

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  • Want to deliver world-class service experiences? Focus First on Your Agents: http://ora.cl/DB6Qc #cctr #custserv #EmployeeExperience
  • How companies can have a 92% customer retention rate if they’re able to get everything perfectly organized http://ora.cl/mp3Ie by @jaybaer
  • Check out @BlakeMichelleM's 5 predictions of things to look for in #customerexperience in 2019 http://ora.cl/85HK3 #CX
  • Delivering world class #CX across all channels and touch points is now so central to the thinking of business http://ora.cl/gy7Ni by @jwartgow via @which50


Oracle CX in the News:

A New Kind Of Challenge For A New Kind Of CMO – Shashi Seth, MarTech Advisor, 1.8.19

  • Oracle’s Shashi Seth provides insights into how today’s CMO needs to evolve to better drive revenue growth, brand affinity and to engage audiences.

Things Remembered Keeps Omnichannel Customer Experience In Mind – Dan Berthiaume, Chain Store Age, 1.10.19     

  • Things Remembered deployed Oracle Commerce Cloud to deliver an improved, scalable omichannel experience, unifying its brick-and-mortar and e-commerce channels.

10 Most Read Retail Customer Experience Blogs of 2018 – Judy Mottl, Retail Customer Experience, 12.27.18

  • A contributed article by Oracle’s Bob Meixner on emerging technologies within retail is highlighted as one of the publication’s most highly read pieces of commentary of 2018.

How Martech Vendors Jockeyed For Position In 2018 – Barry Levine, MarTech Today, 12.26.18

  • Looks at big moves technology vendors made in 2018, highlighting the launch of CX Unity.

2018 In Review: CRM Morphs Into CX Software – Jesse Scardina, SearchCRM (TechTarget), 12.24.18

  • Includes the launch of CX Unity, designed to help users break down data silos across sales, marketing and customer support.


Industry News:

What Is ‘Channel-Less Customer Experience’ And How To Ace It – Shalaka Nalawade, MarTech Advisor, 1.10.19

  • In the end, it does not matter by which channel a customer interacts with a business, only that the customer achieves an effective solution to their problem.

Marketers Are Ramping Up Data Management – Ross Benes, eMarketer, 1.8.19

  • As digital marketing becomes more automated and data-driven, it has become crucial for practioners to corral the data they rely on.

7 Trends Set To Shape Marketing In 2019 – Peter Adam, Chantal Tode, Natalie Koltun, Chris Kelly, Marketing Dive, 1.7.19

  • In 2019, organizations will see heavier investments in data and e-commerce, while marketers turn to in-house teams for purposeful creative strategies.

9 Off-The-Radar Retail Predictions For 2019 – Bryan Pearson, Retail Customer Experience, 1.7.19

  • From better storytelling and sustainable products to click-and-collect formats and proximity marketing, retail is going to become less gimmicky in 2019.

Customer Experience Is Driving The Next Generation Of E-Commerce – Anatoly Roytman, Internet Retailer, 1.4.19

  • As technological capabilities begin to expand and further transform the way we exchange goods and services, traditional brands are struggling to keep up.


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