Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Mike Weissberg,...
Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Mike Weissberg, Digital Marketing Manager at Construction Specialties.
Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Mike Weissberg, Digital Marketing Manager at Construction...
Everything has changed with how consumers now engage with brands. Oracle calls this the “Experience Economy,” where customers are the true innovators, not...
Everything has changed with how consumers now engage with brands. Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this matter? This is because technology has empowered customers to discover and engage with brands in the way that is right for them. As customers become more adept with technology, they’ll keep creating new ways to manage their daily lives and online experiences. They expect or demand...
Everything has changed with how consumers now engage with brands. Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this...
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email...
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email addresses on the website and then start marketing to our consumers. See how this applies during the holidays and all year round.
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email addresses on the website and then start...
Public trust and faith in government across the globe needs a user-friendly boost. Trust is underpinned by the different rules that cascade from a few things....
Public trust and faith in government across the globe needs a user-friendly boost. Trust is underpinned by the different rules that cascade from a few things. Aspirational, high-level legislation, which begets Policy interpretations of the operational intent of said legislation, and then Regulation and execution. These rules for government decision-making may overlap, contradict themselves, or seem inaccurate and unfair. They’re also frequently complicated, not...
Public trust and faith in government across the globe needs a user-friendly boost. Trust is underpinned by the different rules that cascade from a few things. Aspirational, high-level legislation,...
By Adam Toporek, CTS Service Solutions, author of Be Your Customer's Hero To be your customers’ hero is both remarkably simple and extraordinarily difficult. It...
By Adam Toporek, CTS Service Solutions, author of Be Your Customer's Hero To be your customers’ hero is both remarkably simple and extraordinarily difficult. It requires you to be there when customers need you and to create positive, emotional experiences for them. The challenge is even more daunting when attempting to create highly personal, emotional connections at scale. Today’s technology can help by allowing us to better understand customer behavior as well as the needs...
By Adam Toporek, CTS Service Solutions, author of Be Your Customer's Hero To be your customers’ hero is both remarkably simple and extraordinarily difficult. It requires you to be there when customers...
A recent research study by Oracle CX and Jeanne Bliss surveyed 1,100+ consumers across Gen Z, Millennial, Gen X, and Baby Boomer generations. Here's what it...
A recent research study by Oracle CX and Jeanne Bliss surveyed 1,100+ consumers across Gen Z, Millennial, Gen X, and Baby Boomer generations. Here's what it reveals about consumer preferences in the Experience Economy.
A recent research study by Oracle CX and Jeanne Bliss surveyed 1,100+ consumers across Gen Z, Millennial, Gen X, and Baby Boomer generations. Here's what it reveals about consumer preferences in the...
Brazil’s freight market has been transformed thanks to Intelipost’s SaaS solution that’s managing a fragmented logistics network of over 70k companies. And...
Brazil’s freight market has been transformed thanks to Intelipost’s SaaS solution that’s managing a fragmented logistics network of over 70k companies. And Intelipost has no intention of stopping with the Brazilian market as they’re also developing with international scale in mind. In this Q&A, I interview Stefan Rehm, Founder of Oracle Cloud Marketplace Technology Partner, Intelipost. We cover the role that freight management plays in the overall customer experience and how...
Brazil’s freight market has been transformed thanks to Intelipost’s SaaS solution that’s managing a fragmented logistics network of over 70k companies. And Intelipost has no intention of stopping with...
In my last blog, Humanize your CX Strategy with Visual Engagement, I discussed the positive impact that visual engagement can bring to a company’s omnichannel...
In my last blog, Humanize your CX Strategy with Visual Engagement, I discussed the positive impact that visual engagement can bring to a company’s omnichannel CX strategy. Let’s break it down further to understand the significant return of investment (ROI) attained from customer adoption of visual channels. Companies that adopt visual channels could expect to see a wide range of benefits. Higher Customer Satisfaction (CSAT) Research indicates that visual engagement is a...
In my last blog, Humanize your CX Strategy with Visual Engagement, I discussed the positive impact that visual engagement can bring to a company’s omnichannel CX strategy. Let’s break it down further...
Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major...
Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major brands and retailers with large IT teams that manage on-premise infrastructure and highly-customized licensed software. Others license a “cloud” version and use a third-party hosting provider to offload some of the operational hassle and maintenance. But, all of them have struggled with their timeline of this...
Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major brands and retailers with large...
