By: Chris Haussler
In the 1920s, an advertising salesman delivered the slogan, “The gift that keeps on giving”, to market a record player. The idea was that if you gave this record player as a gift, the recipient would think of you every time he used it. Pretty clever.
What does this have to do with software? I’ll go out on a limb: Configure, price and quote (CPQ) technology is the front-office software gift that keeps on giving. Like the record player, customers who leverage CPQ technology earn incrementally more benefit the more they use it. Don’t believe me? Here’s proof: As you’d expect, companies that invest in front office transformation tools like marketing automation, sales force automation, and CPQ get benefits from the increased efficiency that these tools bring to their processes. After that initial efficiency windfall, it’s important not to get complacent – the potential opportunity is much greater. Persistent use of CPQ not only helps sales reps serve customers day-to-day, but it also builds a storehouse of information about buying behaviors and product mix. This data can be used to optimize product offerings and sales processes. The result: Better sales resource utilization, improved margin, and superior market competitiveness.
Just as a record player keeps giving, CPQ does as well. As markets change, the opportunities to review and re-tune CPQ continue, offering incremental improvements again and again. With easy-to-use administration, companies can take these changes to market quickly. Customers who see the greatest benefit use CPQ not only for sales automation, but also to drive continual growth and profit.
During Open World 2016, content will be offered for businesses at every stage whether new to sales transformation or looking for the next step in their sales optimization journey. Sessions specific to CPQ will also be featured such as the ones below:
- Maximize Results from Oracle Sales Cloud and Oracle CPQ Cloud [CON6937]
- Graduate to full Quote-to-Cash in the Cloud with CPQ Cloud integrated to Oracle ERP and Oracle SCM Clouds [CON7079]
- Optimize Customer Engagement with a Multi-Pillar Oracle Customer Experience Solution [CON7958]
- Connect Oracle CPQ Cloud to E-Business Suite [CON7078]
Industry-specific sessions will take place featuring companies who have demonstrated CPQ’s ability to serve the distinct sales processes:
Of particular interest to businesses seeking that next ROI-building transformation:
We encourage you to attend OpenWorld 2016 and participate in the CPQ Cloud sessions that speak to your needs. As CPQ Cloud is the gift that keeps on giving, you will be glad you did ... again and again.