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Content for the Sake of Content...Really!

Douglas Wise
Product Marketing Manager, Oracle CX

In today’s Experience Economy, customers expect a seamless brand experience across all channels.  To meet this demand, companies are investing in their digital customer experience strategy. However when it comes to content, 84% of companies struggle to manage content across the enterprise.

A scary question to ponder is ‘How much does bad content cost companies and damage brand reputations?’  As customer expectations continue to increase, companies must prioritize content management in order to meet the demands of their customers.

Content is everywhere

It’s chaos! Across marketing, commerce, sales, and service, business users are all asking the same questions. “Why is what I want so hard to find? Where’s the latest version? Is this content approved? Will this work on mobile?”

That’s just the beginning. In 2019, over 140 million smart speakers were sold across the world. This is driving the production of more content, as experiences are no longer bound by a website. They are channel-agnostic and pageless.

Unify content for consistent engagement

When developing a content management strategy, companies need to be equipped with a single content hub that simplifies the way content is created, syndicated, and distributed. Oracle’s content management solution, CX Content, enables companies to deliver a seamless brand experience across all channels through a centralized platform that is connected across the enterprise. Leveraging state-of-the-art AI and machine learning, companies can now spend less time searching for content, and more time creating.

Read why Oracle is a Leader

Oracle’s Customer Experience is the most complete CX Suite on the market. Built on a common API first platform, companies using Oracle CX are able to unify experiences across the enterprise.

Click here to find out why Forrester named Oracle as a Leader in the 2019 Forrester Wave for Digital Experience Platforms. See the 10 providers that matter most and how they stack up so you can make the right choice.



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