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Communications Service Providers: 11 Simple Steps to Releasing a New Offer

Vinay Iyer, and Anjie Roberson

Oracle’s innovative Digital Experience for Communications solution provides state-of-the-art capabilities to help marketing and product managers easily create, modify, clone, launch, and retire offers. 

All types of offers comprised of simple and complex bundles can be created within minutes enforcing rules and terms. You can now launch new offers to market within days vs. the several weeks or months it typically takes today.

Discover how you can quickly review, clone, modify, and publish an existing offer in just 11 steps by following a simple guided procedure:

Step 1 - Browse available offers

The first step in ideation is to make sure you know what offers are currently in the market and see how they’re performing. The most efficient way to do this is to have one source of truth to review each offer's status and performance and see how they stack up against each other.

Here’s an example of a dashboard view that enables this kind of discovery:

 

Step 2 – Select the offer that closely matches your needs

Once you’ve got a good overview to reference, drill down to view details of any specific existing offer and get even further into its composition and performance. 

The more you know about what works and doesn’t work, the more successful your future offers are sure to be!

Step 3 – Review the selected offer

It’s important to note at this stage, an offer can have multiple components, such as device and service bundles, and that each of those bundles might have several sub-components. 

For example, a device bundle can have different phone models, and a service plan can have talk and text, data plans, streaming options, and more. 

You can view pricing, terms, and eligibility rules as you drill down into the offer details at a granular level.

Step 4 – Clone the offer

If your existing offer has all or most of the required characteristics you want in your new offer, you can simply clone it and then modify it to create a new offer for launch to market. This eliminates the work that goes into building a new offer from the ground up- it’s just the click of a button within the existing offer. 

Step 5 – Modify bundle details

Now that you’ve successfully cloned the old offer, you still need to update and modify it with the new details.  Through a guided procedure, you can easily retain or update existing bundles and plans and add or modify bundle components as necessary.

Step 6 – Modify bundle components

Throughout this process, you’ll have access to a single master catalog that conveniently lists all the offer components available to your offer model. That means you can delete components that didn’t serve customers well or may not be relevant anymore or add new ones that will help increase the offer's value.

Step 7 – Revise pricing

Pricing is a key component to your offer's success, and there are multiple applications of pricing to consider.  

You can update the pricing of any offer component in one place, whether it’s one time and/or recurring charges, usage-based consumption, or a combination of any of these.  

It’s simple to implement when you have a clear view of all aspects of the offer at your fingertips:

Step 8 – Revise terms

When addressing the terms of the offer, consider holidays or special occasions that might influence the offer's launch date and length of time it’s made available. Think of things that are important to customers like New Year offers or Independence Day celebratory offers.

You may want customers to commit to the offer for a specific length of time to qualify for the offer and its special pricing.  

All of these can easily be updated in the TERMS section:

Additionally, you can add penalties to terms if customers break agreements. This component of terms is efficiently communicated to the customer when considering offers, and it allows you to set proper boundaries within your offers that protect your business.

Step 9 – Revise eligibility rules

The next step is to define the audience and the eligibility for your offer.

Who do you want to extend this offer to? Anyone and everyone? Or, is it only for consumers who meet certain criteria? 

Here’s where you can define a variety of rules to establish criteria so that the offer gets promoted to your ideal set of consumers who meet the eligibility rules for this offer.

Step 10 – Review the offer to be launched

As with anything, make sure you check your work. You can easily review the entire offer and verify that all the updates and modifications are accurate and good to be released.

If everything looks good, submit for final approval so that it can be released to your customers!

Step 11 – Submit the offer for approval and publishing

Checks and balances are important in ensuring everything you’ve created is correct and that this offer will be appealing and add value to the consumers you serve.  

If you’re satisfied with everything, submit the offer for a final review and publication market with just one click:

Immediately after you submit the offer for review, it’s sent to the review manager. When the offer is published, it gets automatically distributed to any application that needs the update – such as your provisioning system, billing system, sales catalog, store catalog, etc. 

With automation delivered by Oracle, the offer gets to market quicker, and customers can reap the benefits while you’re able to monitor offer performance and continue this process again and again.

Learn more about Oracle Digital Experience for Communications here.

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