The Art of Commerce

B2C

How to Develop a Highly Effective Multichannel Ecommerce Marketing Strategy: Part 2

In Part 1 of this multipart series, I discussed some key challenges retailers face when trying to align marketing channels and maximize marketing budget and...

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Grow Your Brand Globally

5 Mistakes to Avoid if You Want Your Move to the Cloud to be a Long Term Success

There are some interesting industry trends that we’ll be sharing over the next few weeks. One of those data points relates to the cloud and its position as a...

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B2C

What's Really Driving Growth-Oriented Retail Executives to the Cloud

In every market, vertical, and region, the cloud is an established and expanding trend. And because being first to market can have so many advantages, adopting...

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B2B

How to Develop a Highly Effective Multichannel Ecommerce Marketing Strategy: Part 1

Retail and ecommerce marketing leaders have the same ever-increasing goals: capture more attention, generate more traffic, and earn more sales. Marketing teams...

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Commerce: Growing the Beard in 2016

While ecommerce is beyond the chasm, there’s still a lot that’s about to happen. Apparently, the opposite of “Jumping the Shark” is “Growing the Beard” – and...

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Commerce

How AI Driven Automation Will Make Us Better At Selling and Marketing

For Christmas, like many of you, I was given an Amazon Echo. While Alexa isn't as functionally capable as one would like I believe she will improve. One of my...

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Commerce

5 Things Western Brands Need to Know When Entering the Chinese Market

While China is suffering economic uncertainty, ecommerce continues to be one of the major drivers of growth. Indeed, the country has overtaken the US to become...

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