By Kayleigh Fitch-Oracle on Apr 28, 2015
Companies that successfully engage customers all have one thing in common. They make it seem easy for the customer to get what they need. No one would argue that brands don’t want to leave customers with this “ah” feeling.2.11 2.11[Read More]
When you implement a new process, tool, environment, etc. you generally want to know that you are making things better. How you measure success can be complicated and many times inaccurate. The success of a web self service site is largely impacted by the success of the search engine you choose to deploy.
Hopefully your main driver for building a web self help site was to provide faster more accurate and consistent solutions to your customers’ issues. A side benefit of a good wed self help site is that many calls are deflected from the contact center agents. Although it may be obvious that case deflection is occurring, putting an exact number on deflection can be difficult and dangerous.
The below white paper gives you some insight as to how to measure the success of your search engine and how that relates to case deflection, if there is any relationship at all.
Increasing customer satisfaction while containing service costs in an ever more competitive landscape is critical to ensuring business success. One of the largest factors contributing to service costs is lengthy calls into the contact center. Contact center managers are constantly striving to shave seconds off of call handling times. Improving the performance with Oracle Knowledge (formerly InQuira) can reduce average call handling times while improving customer satisfaction. Improving the performance with Oracle Knowledge can also improve web-facing performance. According to Jupiter Research, 33% of dissatisfied website visitors attributed their dissatisfaction to the website being too slow.
Oracle’s engineered system (hardware and software optimized to work together) for Oracle Knowledge is the Exalogic Elastic Cloud and Oracle’s engineered system for the Oracle database is the Exadata Database Machine. Together, these engineered systems can improve customer satisfaction by improving the performance of Oracle Knowledge by 2x over its already industry-leading baseline performance on a traditional hardware/software stack. For an organization receiving 250,000 calls per day, that translates to $21.9m in savings per year in just contact center labor – not including the benefits of consolidation, integrated management/monitoring, and any additional top-line revenue that is gained by loyal customers who receive an excellent support experience.
Learn more about how Oracle Knowledge, coupled with the right platform, can lower your costs and increase your customers’ satisfaction levels.
The pressure on Service Executives today comes from both ends. You are being asked to lower your costs to help meet corporate financial goals, and customers are demanding faster, better service to help them meet their goals.
Although these goals seem to conflict, there are ways to do both. Knowledge Management tools have been around for a long time, but companies are getting varying levels of success. Along with the right tools, you also need to have the right vision for implementing those tools in a way that meets your financial and operational objectives.
Taking advantage of today’s advanced integration of industry proven solutions can help you both lower costs and improve customer service.
This white paper, “Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM” will give you some of the vision and guidance needed to implement a successful operational change that will help you succeed in both internal and external arenas. Check it out, and let us know how we can help you move forward down the path to success.
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