Tuesday Oct 18, 2011

What's New For Customizing Oracle CRM On Demand?

Oracle CRM On Demand logoBy Jeff Lumsden, Oracle CRM Product Strategy

Many customers we've spoken to have customized Oracle CRM On Demand.  These extensions can be very simple or quite complex - adding a simple link or a login to an internal document repository, pre-filling an internal document template, building a graphical hierarchy, running an interactive flash application, or anything in between.  Whatever the extension, they all have one thing in common – that extension needs to be hosted somewhere. Customers sometimes have budget challenges to pay a 3rd party or purchase servers, lack skills to manage the infrastructure themselves, or find it difficult to get on IT's radar.

In Oracle CRM On Demand Release 19, we introduced Client Side Extensions (CSE) as a new – and standard – feature.  CSE gives Oracle CRM On Demand administrators the ability to take extensions that can be executed by the end-users' browser and store them in Oracle's CRM On Demand infrastructure.  After uploading the files that comprise the extension, links are automatically generated that point a custom web applet or web tab to the extension.  CSE supports Single-Sign On, parameters, and any file type.  Uploading a CSE to the Oracle CRM On Demand infrastructure provides faster performance, inherits our world-class security, and eliminates the need to fund a separate hosting source. 

Learn more about Oracle CRM On Demand and how it can help your business at www.oracle.com/crmondemand.

Monday May 24, 2010

HP Improves Visibility, Alignment, and Marketing Effectiveness with Siebel MRM

How does an $80 billion technology company gain complete visibility to marketing spend?

Hewlett Packard uses Siebel Marketing Resource Management to ensure marketing dollars are invested wisely and gain transparency and accountability across its marketing function. With Siebel MRM, HP is able to manage over 50,000 campaigns in over 60 countries and leverage marketing best practices around the world.

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