Wednesday Feb 22, 2012

2012 B2C E-Commerce Trends: What’s Working, What Needs Improvement, And Where Your Peers Are Investing In 2012

In late 2011, Endeca, now part of Oracle, surveyed e-Commerce professionals from leading retail, travel, and consumer manufacturing organizations to gain insights and understand what ideas and trends are key areas of focus for 2012.


At a high level, the survey shows that online retailers are overcoming the economic challenges faced in 2011 by focusing on their customers, building Web sites around them, investing heavily in the customer experience, and promising new areas for engaging shoppers and growing the company’s base. Initiatives such as mobile that were a blip on the radar in previous years have taken center stage and are now commanding budget dollars. This compounds a key frustration online retailers face: the integration of multiple technologies, few of which were built for today’s evolved use cases. Online organizations are stretched thin to balance back-end challenges while sprinting to deliver engaging, consistent user experiences that capture more mind share and wallet share—the key investment area for 2012.

Click here to download the complete research findings and see how your peers are prioritizing their 2012 investments.


Visit Oracle.com/webcommerce to learn more about Endeca and Oracle’s Web commerce solutions.

Thursday Apr 28, 2011

Buzzient Integrates Social Media Data into
Oracle CRM On Demand

Do you remember Dave Carroll's song "United Breaks Guitars" and all the bad publicity it gave United Airlines, but it did make Dave Carroll a celebrity.

Everyone knows how powerful social media channels are today,and their influence on the buying behavior of today's customer. This makes it more critical than ever to monitor and respond to those conversations that are going on, around your products, on the social web.. A few bad tweets, or negative Facebook posts will quickly make you lose those customers and prospects.

For our Oracle customers, we have a new integration with Buzzient. Buzzient harvests, stores and analyzes social media posts about your company and competitors from sources such as Twitter, Facebook, YouTube, MySpace, blogs, discussion boards, Newsgroups and Amazon reviews. Buzzient integrates social media data into Oracle CRM On Demand, Siebel, PeopleSoft Enterprise, JD Edwards EnterpriseOne and other Oracle Applications.

This integration:


  • Provides a new channel for Social Media through a third party listening platform
  • Enables Social Media posts to be brought into CRM
  • Allows CRM users to interact with Social Media and finally
  • Extend the customer profile in CRM to include Social Media information

See this in action:

Monday Apr 25, 2011

Free White Paper: Four Effective Service Strategies that Drive Brand Advocacy

Did you know that customers who are happy enough to recommend a product or service to others – brand advocates – contribute an astonishing 25 times their lifetime customer value to the top line?

The challenges facing customer service organizations have never been tougher. The lines between marketing, sales, and service are blurring, and all three are expected to make a contribution to corporate revenue. Customers who are brand advocates are one of the most valuable assets a company can have to drive more sales.

IT Business Edge has just published a clear and concise white paper outlining four effective strategies to create a transformative customer experience and an army of advocates for your brand.

Download your complimentary copy of "Four Effective Service Strategies that Drive Brand Advocacy" – and learn how to create a superior customer experience to drive growth and profitability.

Monday Apr 18, 2011

Improve Sales and Marketing Alignment

"The hyper kinetic pace of the buyers' lives, coupled with significant shifts in the buying process makes imperative greater alignment of sales and marketing with each other and with their buyer's goals, needs and wants." - Internet.com

It makes perfect sense. Sales and marketing working together, creating a holistic view of their customers to create effective campaigns, build stronger pipeline and close more business. However, the main obstacle is disparate sales and marketing systems.

Read "Improving Sales and Marketing Alignment to Generate Better Business Results", a white paper by Internet.com, and discover how Oracle CRM On Demand can help your organization to enhance sales and marketing effectiveness.

Thursday Mar 17, 2011

Will we ever lose the human touch?

[Read More]
About

The place to get informed about customer experience and how it impacts your success.

Stay Connected


Subscribe
Subscribe to our RSS feed.

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
4
5
6
9
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today