Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.
Worldwide Customer Service Takes Cultural Sensitivity, by Sam Del Rowe, destinationCRM, 7.1.18
Companies need a consistent strategy across geographic boundaries when offering international customer service, according to insights from Oracle’s Daniel Foppen.
The New Normal: Real-Time Customer Insight, by Des Cahill at Forrester CX NYC
“Data is the new sexy,” according to Des Cahill. His presentation at the Forrester CX NYC event explores the evolution of data, AI and Chatbots.
Your Engagement Center Needs More Than Just Traditional CRM, by Jeff Wartgow, 6.28.18
Traditional CRM systems no longer meet the needs of today’s organizations. Oracle continues to invest in complimentary tools to set its customers apart from their competitors. Read about it, and learn why Oracle Service Cloud was recognized as a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center.
Customer Loyalty Is Key To Driving Holiday Season Sales, by Deena M. Amato-McCoy, Chain Store Age, 7.12.18
Retailers are boosting their customer loyalty efforts by safeguarding customer information and offering personalized discounts ahead of the holiday season.
Luxury Marketing For The Digital Age, by Ariella Brown, DMN, 7.11.18
Luxury marketing for today’s digital customers should focus on providing the customer with exactly what they want, regardless of price, while minimizing time and hassle.
5 Reasons Podcasting Should Be A Part Of Your Marketing Playbook, by Erika Morphy, CMSWire, 7.11.18
Companies should incorporate podcasting into their marketing strategy in order to position their brand as an authority, add a customer touchpoint and more.
How Can Businesses Adapt To Meet Future Customer Service Challenges?, destinationCRM, 7.9.18
To address evolving customer service challenges, companies must understand how their customers are changing in order to prepare for the future customer journey.
Linking Machine To Technician: A Journey To Improving Service Profitability, by Scott E. Day, Field Technologies Online, 6.29.18
Technicians can increase efficiency and service profitability by linking machines and technicians in a holistic way through the use of AI and a structured IoT platform.