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Bouygues Telecom Gains a 360-Degree Overview of Customers and Improves Offer Acceptance Rates

With more than 10 million mobile customers and 500,000 landline customers, the mission of Bouygues Telecom is to become the premier mobile, landline, television, and internet brand in France, by focusing on customer acquisition, advice, service, and support. Project challenges included:

  • Leverage every customer relationship and increase customer loyalty through personalized offers or promotions on landline or mobile phone contracts
  • Build on marketing campaigns and take advantage of incoming contacts from the company’s call center, Web, and retail stores
  • Improve acceptance rates of communication service offers

Thanks to Oracle’s Siebel CRM solutions and Oracle Real-Time Decisions, we can now meet customer requests faster, personalize offers to improve the services we provide, and gain feedback on responses to offers. This enhances our knowledge of our customers before our next contact with them, whether through the Web site, call center, or our Club retail stores.” – Eric Dobremer, IT Manager - Grand Public CRM Development, Bouygues Telecom

Read about results here.

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