your customer, prospect, or constituent has pervasive access—through mobile—to
a global audience, the ability to influence friends, friends of friends, and even
people they will never meet. They also have the unique opportunity to forge a
deeper relationship with your business—telling you what they like, what they
don’t like, how you can help, and what they’d like to see more of.
What’s the Bottom Line for Business?
need to be where their customers are—on
social properties. They need to be available
and responsive in those channels—24x7x365. They need to engage and communicate in new
ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone.
Finally, businesses need to look at social as an extension of their existing
business practices. Not as a silo’d communication channel limited to marketing.
Social Can’t Be a Silo – Learn Why @
business is on social networks they represent the whole business. That’s how a
customer, constituent, partner or potential candidate sees it. Those organizations
that have moved on the opportunity to build closer relationships through social
marketing have already made the first step.
Selling, Service, Commerce, and Recruiting are external-facing opportunities
that leading organizations are moving on right now. This strategy, one
of weaving social into and across your business processes—and leveraging social
concepts and technologies for internal collaboration—is something you can learn
about during an Oracle CloudWorld event in a city near you. You’ll hear
and see social relationship management concepts, best-practices, and recommendations
woven into topics, discussions, and demonstrations throughout the event—from Marketing
and Sales to Service and Human Resources.
Stay Tuned and Avoid Potholes
By all indications
social is here to stay but it’s moving fast and social business strategies are
evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn
how to avoid some of the potholes on the road to #socialbusiness.
Stay tuned to
this blog. In future posts I’ll cover some of those potholes including the
challenges of Social@Scale and Parallel Processes. Jump-start your social
business strategy or learn how to refine and expand what you’re doing already
at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.