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Deliver Differentiated CX by Applying Industry Context to Your Data with Oracle Unity Customer Data Platform
The customer data platform plays a critical role in an enterprise data strategy by turning customer data silos into actionable, real-time customer profiles. But as CX becomes a differentiator for every enterprise, data also needs to be put in the context of an industry to be highly actionable. Learn how Oracle Unity Customer Data Platform brings data together in the context of your industry to help organize data, build and discover new audiences to deliver CX in your industry.
Top 5 Reasons to Participate in Technology User Groups
A great way to connect with communities of users who share common interests & challenges is via technology user groups.
Why I Think Oracle is the Most Adopted CRM System
By Nish Veer, Cloud Technology Sales, Marketing and Social Media Specialist, Oracle Having spent the last 15 years of my professional life working on ‘best of breed’ Customer Relationship Management (CRM) platforms, the importance of an easily adopted CRM has become more urgent. What is today's CRM ...
Hold On To Your Partner with Oracle PRM
Judy Brocato “Would Beats by Dre – pay $20K for us to say that they are great?” Recording costs for this whole song could all be paid by Beats by Dre…” Unbeknownst to Dr. Dre, another billboard artist had published a song that inadvertently promoted his headphones. AJR may not be the most popular ba...
Partner Relationship Management Made Smarter – How to Maximize Partner Experience and Engagement
By Indrajit Sen, Director, Sales Cloud Product Management, Oracle More than 75% of world trade flows through indirect channels, according to research from a January 2019 Forrester blog post, "What I See Coming for the Channel in 2019" by Jay McBain, Principal Analyst of Channel Partnerships & Allian...