Atif Zubair
Product Marketing Manager, Oracle
Recent Blogs
Demystifying CDPs: The Key to Unifying Customer Data for Better Decision-Making
Explore the essentials of Customer Data Platforms in "Demystifying CDPs: The Key to Unifying Customer Data for Better Decision-Making," the first section of our comprehensive CDP Buyer’s Guide. Discover key features, strategic advantages, and the critical role CDPs play in modern business landscapes. Perfect for professionals seeking to enhance data-driven decision-making and customer engagement strategies.
Unlocking Business Growth with Real-Time Insights from a CDP
Unlock growth with real-time insights from a CDP! Discover how unifying customer data empowers teams to create personalized, timely campaigns that drive engagement and revenue. Learn more about the power of Oracle Unity CDP
Q&A: How Oracle drives more revenue from its B2B customer data
Explore Oracle's innovative approach to B2B marketing and sales.Discover how Oracle tackles the challenges of unifying marketing and sales, transitioning to a subscription-based model, and leveraging first-party data with their customer data platform Unity and Eloqua integration. Learn how this integration streamlines segmentation, enhances customer experiences, and sets the stage for AI-driven transformations, providing a competitive edge in today's dynamic market landscape.
Debunking the Top 5 Myths About Customer Data Platforms (CDPs)
This article addresses common misconceptions about Customer Data Platforms (CDPs), emphasizing their role as strategic tools for enhancing customer experiences, engagement, and marketing efficiency. It aims to debunk the top 5 myths surrounding CDPs, helping businesses gain a clearer understanding of their capabilities and benefits to make informed decisions about their implementation.
Solve 5 B2B Marketing Problems Using Better Customer Data
Customer Data Platforms (CDPs) have become a game-changer in the B2B industry, addressing critical problems faced by B2B marketers. In this blog post, we'll explore five key problems that CDPs solve, and how they can revolutionize your B2B marketing strategies.