About This Publication
Empowered with advanced technology, customers increasingly demand perfect business experiences. These demands are driven by choice – of how customers choose to engage, when, where, and how often. And they make the rules. But while customers increasingly own the buyer journey, businesses own the customer experience. To stay relevant business leaders must invest in innovation and they must invest in their CX strategy.
This publication is dedicated toward sharing best practices, success stories, enabling technologies, and perspectives from customer experience and technology leaders on how to help business leaders build a profitable and sustainable CX strategy. Please feel free to respond to our articles in the comments and subscribe to our publication.
We welcome story pitches from outside contributors. If you would like to propose an article, please send a proposed title and one-paragraph summary to the managing editor. Thank you for your continuing interest in The Oracle Customer Experience Blog.