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A Primer on the 2018 Holiday eCommerce Season

Rick O'herron
Director CX Product Marketing

The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” 

The eBook, titled "2018 Holiday eCommerce Predictions - What to Expect This Holiday Season" is loaded with our industry expert partners' top tips and tricks on topics ranging from customer advocacy to payment processing and email marketing to fraud detection.

Researched and supported with shopping data, here's a taste of the insights contained within.

  • Loyalty members tend to buy more, plus also purchase higher value orders than non members around the holidays

  • Procrastinators make up more than 50% of all shoppers.

  • 40% of the season’s sales happen in the 10 days before Christmas.

  • Mobile apps are the most popular target of fraud over the holidays!

  • Shoppers choose to purchase at one online store over another based on whether or not it displays customer-generated content.

There's plenty more to explore!  And special thanks to our partners Annex Cloud, Avalara, Bluecore, Deliv, Intelipost, Kount, Turnto and Worldpay

Check it out here!

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