By Jeri Kelley on Jan 11, 2013
We sat down with John Andrews, VP of Product Management, Oracle
Commerce to discuss his views on one of the most talked about topics in
the world of commerce, personalization.
Q. The term personalization is used a lot in commerce but what does “personalization” really mean?
Why? First, it helps to understand what “personalization” really means – through the years of missed definitions and interpretations. In the simplest terms, personalization means delivering the most targeted content (like products, videos, reviews, or promotions) to the right customer at every point in their journey, based on their unique needs and preferences. To achieve this, it means knowing as much as possible about every customer and having the right technology under the covers to deliver. Personalization is not just about a single system delivering a piece of content to a user, it’s about capturing the right data, analyzing it, and having the algorithms and delivery engine in place to power dynamic experiences to all, across their paths. That’s why it’s tough to pull off.[Read More]