Wednesday Nov 28, 2012

Digital Darwinism: How Brands Can Survive The Rapid Evolution Of Society And Technology

Do you want to learn how to thrive in an era of connected consumerism and digital disruptions? Come attend this free webinar on December 13th at 10:00 am PST / 1:00 pm EST as Brian Solis, Altimeter Group analyst, shares his thoughts on how our changing society and technology shifts are impacting brands today.

Click here to register for this webcast, part of Oracle’s Social Business Thought Leaders Series.

Tuesday Nov 20, 2012

11/28 Thought Leaders Webinar: Marketing Strategies for Great Customer Experiences

With the growing use of mobile and social, it's tempting to bolt on these new channels to existing processes. However, that piecemeal approach may not lead to satisfying customer experiences or solid returns on investments. Furthermore, the volume of information businesses have access to is growing exponentially. Is this leading to better business insight and customer experiences?

Join the Internet Marketing Association, The University of California at Irvine, and Oracle as we discuss marketing strategies that will help your customers have better experiences with your brand. You'll learn effective strategies for harnessing the power of "big data" to know more and understand your customers better, empowering customers and employees to make every interaction easy and rewarding, and adapting the customer experience to connect and engage effectively with each customer.

Our speakers are Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications, who is a conference keynote speaker on integrated social marketing and loyalty analytics, and Dean Abbott, CEO of Abbott Analytics, who is a thought leader in commercial predictive analytics.

This learning opportunity takes place on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

Friday Nov 16, 2012

Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies.

Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation.

Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order. 

Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans.

So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster.  This is a KM superhero worth cheering for.

[Read More]

Tuesday Nov 13, 2012

Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers?

Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST.

Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there! 

Monday Nov 12, 2012

P-Commerce – What The Heck Is That?

We’ve heard of e-commerce, m-commerce (Mobile Commerce), and f-commerce (Facebook Commerce) but what is p-commerce?  It’s not truly a customer touchpoint or channel but the emphasis on personalization of the buying experience.

Ask yourself how well do you know your customer?  Are you able to take what you know about them and apply it to their commerce activity with you and personalize the shopping experience?

Much of this is dictated by have a complete 360 degree view of your customer, collecting data from your website, sales interactions, historical commerce purchases, call center activity, how they got to your website, etc. and applying it to their current commerce interaction.  Customers expect to have a similar interaction on your website as they would in your brick-and-mortar store, displaying the products and services that they might be interested in purchasing.

Wednesday Nov 07, 2012

Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy.

Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies:

  • Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve. 
  • Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees.
  • Make the personalized experience easy and rewarding.

Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

Friday Nov 02, 2012

Get Social At The Oracle Social Summit, November 14–15, 2012, Wynn Las Vegas

More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand?

Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers at the Oracle Social Summit, November 14–15, 2012, at the Wynn in Las Vegas, NV. At the Summit you will learn how:

  • Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management
  • Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence
  • Social Agency & Marketing Developers stay ahead of new social technologies and development best practices

Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; Matt Dickman, EVP of Social Business Innovation, Weber Shandwick; Matt Thomson, VP of Business Development & Platform, Klout; Lyndsay Iorio, Social Media & Communications Manager, NBC Sports Group; Teresa Caro, VP Social Marketing, Engauge; and many more.

 Click here to learn more and register for this exciting social event!
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