Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.
Sales and Service Tech: Two Sides of the Same Coin? by Kate Leggett, Forrester, 9.17.18
According to Kate Leggett, evolving sales and service organizations need the right data at the right time to focus on nurturing customer relationships. CRM vendors, like Oracle Engagement Cloud, are making this easier by bringing historically siloed departments together.
B2B Marketing: Gaining Multi-Channel ROI by Michael Krigsman, CXOTalk, 9.13.18
Shashi Seth, senior vice president at Oracle Marketing Cloud, and Neil Tolbert, director of marketing communications at Mack Trucks, share how companies can ensure ROI in B2B marketing using a multi-channel approach.
Go Beyond Sales Force Automation: 3 Reasons to Integrate Customer Service by Sasha Banks-Louie, Forbes, 9.19.18
Combining your sales and service applications will put your customer at the center of your CX strategy. Oracle's Stephen Fioretti and Fortune Alexander, as well as Forrester's Kate Leggett explain why.
You're Just a Brand - Enter Oracle Engagement Cloud by Jeff Wartgow, Oracle CX Blog, 9.12.18
Customers don't see sales or service organizations when they interact with you. To them, you're just a brand. Oracle Engagement Cloud is the nucleus for digital transformation, ensuring that you deliver modern customer experiences that blend both sales and service.
Supernova Awards 2018: Recognizing Leaders in Disruptive Technology by Constellation Research, 9.13.18
Kenya Revenue Authority's Grace Wandera is a finalist for the Next Generation Customer Experience Category. Learn how Kenya is transforming its tax compliance system and improving public perception with Oracle CX.
Survey Surprise: 90% of Consumers Report Being Brand Loyal by Greg Sterling, Marketing Land, 9.19.18
Over 90 percent of respondents to a Yotpo survey reported that they are more brand-loyal than a year ago, citing product quality as the leading factor.
How Cultural Differences Impact Customer Experience by Karolina Kualch, CMSWire, 9.19.18
When analyzing foreign markets, consider cultural aspects such as everyday communication, internet usage, marketing and advertising, and ecommerce trust.
CGOs Prioritize, Focus, Collaborate Differently Than CMOs: Study by Patty Odell, Chief Marketer, 9.17.18
Chief growth officers are reshaping the modern role of CMOs by defining the differences between gains and growth, connecting across functional silos and thinking like a CEO.
Points-Based Rewards Motivate Loyalty Among All Generations of Shoppers by Bryan Wassel, Retail Touchpoints, 9.17.18
According to Kobie Marketing, analyzing generational preferences, considering a points-based program, and prioritizing convenience increases long-term customer interest.
How to Build a Repeat Customer Base Through an Outstanding E-Commerce Experience by Fan Bi, Inc., 9.14.18
Providing a simple and outstanding buying experience, giving customers a voice, and offering a liberal return policy contributes to ecommerce brand loyalty.