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7 Significant and Realistic Commerce Predictions for 2017

Christine Bardwell
Sr. Product Strategist

A significant change expected in 2017 is that more B2Bs will undertake a digital transformation and shift to a model of selling online. Concurrently, global ecommerce brands are expected to expand into new geographies, proliferating the number of brands in each market.

This drive-to-digital is happening during a time of global political uncertainty. We can expect currency fluctuations, the cost of goods to increase and to see consumers hold back on spending. So what does it take for an online brand to succeed in a troubled, slow-growing and saturated market?

The importance of customer loyalty cannot be overstated

"Winning brands will be those that secure their customers’ loyalty at the get-go and then work hard not to let them go."

In the digital age, customers have control. They choose when, where and how they shop. They have all the product and price information they need at their fingertips. If brands don’t provide them with the interaction and service they expect, they’ll simply shop elsewhere. Focusing on what the customer wants is paramount. This is why customer loyalty is the Holy Grail for the leading online brands. But don’t be confused; customer loyalty doesn’t begin and end with a loyalty program that enables consumers to collect and redeem points. Loyalty initiatives need to look beyond post-sales marketing activity. Customer loyalty ideals need to be ingrained throughout the entire customer experience. For an online brand to succeed they must consider the people, process and technology needed to address key customer experience and loyalty challenges across the buyer journey. Here are several online commerce trends and initiatives that will be vital for driving customer loyalty in 2017.

7 Commerce Predictions for 2017

  1. Artificial intelligence will give personalization a quantum loyalty boost - Katrina Gosek – Senior Director, Oracle Commerce
  2. Seizing mobile micro-moments will be the key to driving loyalty - Brenna Johnson – Senior Strategist, Oracle Commerce
  3. Speed and simplicity will trump perfection - Jeri Kelley – Senior Strategist, Oracle Commerce
  4. Direct-to-consumer selling will accelerate as companies seek to solidify brand loyalty - Mark Knisely – Director, Oracle Commerce Consulting
  5. Voice-activated shopping will change how we interact with brands - Alistair Galbraith  Senior Director, Strategy, Oracle Commerce
  6. Shoppable video adoption will educate, entertain, convert and retain - Allon Caidar – CEO, TVPage, Inc.
  7. 2017 will be the year that loyalty drives content - Theresa O'Neil – Senior Vice President of Marketing, PowerReviews

Get the details behind these predictions in our free ebook:

2017 commerce predictions - read for free

Want to make 2017 your best year ever? Join us at Modern Commerce Experience 2017 this April

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