Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

5 Ways to Prepare for a New Era of Customer Experience - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

  • Modern Customer Experience 2019 was AMAZING! Be sure to stay updated and get early insider perks for #ModernCX 2020. Go here for 2020… https://bit.ly/2U4rGrG

  • .@BPIOnDemand Uses @OracleCX to Drive a 90%-Plus Customer Retention Rate http://ora.cl/yh7ph #CX #OracleCX

  • Missed #ModernCX? #CRMPlayaz and #OracleCX EVP/GM @rtarkoff talk about the new #customer approach and insights stories. Watch the entire discussion right here: http://ora.cl/pH6Oh #CX

  • .@OracleCX is leveraging @SlackAPI toolkit to build new #sales and #service integrations. Details here: http://ora.cl/230aT #ModernCX

  • Check out #technology companies that are making #retailers’ lives easier http://ora.cl/WF0X9


Oracle CX in the News:

Why Sportable Scoreboards Moved To Cloud ERP, And What They’ve Learned About Change – Oracle MBX ’19 – Jon Reed, diginomica, 3.26.19

  • Sportable Scoreboards discussed their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.

CRM Playaz At Oracle MCX With EVP/GP Of CX Rob Tarkoff – Brent Leary, Paul Greenberg, CRM Playaz, 3.26.19

  • Rob Tarkoff discusses Oracle’s approach to delivering a CX platform to customers and the role CX Unity plays in delivering important customer insights.

CDP Early Days – Denis Pombriant, CRM Buyer, 3.26.19

  • Discusses customer data platform products from Oracle and Salesforce, outlining what CDP is and how to use it.

Oracle Talks Customer Experience At Modern CX 2019 – Michael Krigsman, ZDNet, 3.25.19

  • Outlines Oracle’s approach to customer experience which includes real-time personalized customer experiences requiring data, personalized content and more.

Oracle Digital Assistant Unifies Use Of Enterprise Chatbots – Robert Sheldon, SearchOracle (TechTarget), 3.25.19

  • Oracle Digital Assistant allows users to create digital assistants with multiple chatbots capable of handling different tasks to help increase worker productivity.

Best Customer Case Management: The 2019 CRM Service Leaders Awards – Maria Minsker, destinationCRM, 3.25.19

  • Oracle was named a leader in the 2019 CRM Service Leaders Awards for customer case management.

Best Web Support: The 2019 Crm Service Leaders Awards – Maria Minsker, destinationCRM, 3.25.19

  • Oracle was named a leader in the 2019 CRM Service Leaders Awards for web support.

Best Contact Center Search: The 2019 CRM Service Leaders Awards – Leonard Klie, destinationCRM, 3.25.19

  • Oracle was named a leader in the 2019 CRM Service Leaders Awards for contact center search.

Best Contact Center Analytics: The 2019 CRM Service Leaders Awards – Sam Del Rowe, destinationCRM, 3.25.19

  • Oracle was named the one to watch in the 2019 CRM Service Leaders Awards for contact center analytics.


Industry News:

Blockchain Is Well-Positioned To Impact Ad Industry And Shouldn't Be Ignored, GroupM Says – Erica Sweeney, Marketing Dive, 3.27.19

  • Marketers will experience the most benefit from blockchain if they implement a data strategy, understand crypography and instate a system for permissions.

Survey: Retailers Impressed With Customer Experience, Shoppers Not So Much – Dan Berthiaume, Chain Store Age, 3.27.19

  • A new study by RedPoint Global showed that marketers are more than twice as likely as consumers to believe brands do an excellent job delivering exceptional experiences.

Is Your Contact Center Ruining Your CX? – Chris Bucholtz, CRM Buyer, 3.27.19

  • Although CRM software plays an important part in the customer experience, the ways in which customers contact companies is often overlooked.

5 Ways To Prepare For A New Era Of Customer Experience – Tim Whiting, CustomerThink, 3.26.19

  • To prepare for the changing state of CX, companies must look beyond just fixing problems and legacy customer service systems, among others.

The Game-Changing Role Of Customer Intent In The Modern Marketing Funnel – Brian Solis, Forbes, 3.25.19

  • As the marketing journey becomes more fragmented and mobile-first, understanding and delivering against customer behavior and needs is key to driving growth.


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