It’s hard to believe that a mere ten years ago the first iPhone launched and Google’s IPO was only three years old. People were amazed that such seemingly simple platforms could store and give so much information on demand. Now, they run our daily lives and even know what we need, before we need it.
Fast advances in technology have shifted how customers and brands operate. Customers are dictating each brand interaction on their own terms, and brands are investing in digital transformation to keep up. With digital transformation comes a big opportunity: data. Although businesses are no stranger to collecting data, they’re not as good applying it. About 80% of enterprise data is dark – completely untouched. New technology trends are making it easier for companies to use data more strategically to meet mounting customer demands, but as the options continue to grow, it becomes harder to know where to focus attention.
Here are the top data-driven trends that will help you improve customer experience:
To learn more about how your business can quickly adapt to new technology trends affecting customer experience, download our free ebook: 5 Data-Driven Tech Trends Shaping Customer Experience in 2017.