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The latest in customer experience strategy, technology, and innovation.

42 Simple Rules to Offer the Worst Possible CX

Daniel Foppen
CX Service Strategy

There is plenty of best practices on how to deliver an outstanding Customer Experience. Your regular CX, CRM and Contact Center blogs, magazines and other publications are loaded with great ideas from the most experienced CX professionals. Industry analysts firms like Gartner and Forrester employ hundreds of smart analysts to advice organizations, and there are industry conferences year-round where you can hear inspiring success stories.

But what if you don’t want to deliver a great CX? What if your goal is to deliver the worst possible experience to your customers? We weren't able to find much research on this topic, so we decided to create a little how-to. 

42 simple rules for the worst possible Customer Experience 

Obviously Oracle does not advocate offering bad customer experiences, but sadly these 42 examples occur all too often in our day to day life. We are still a long way off a world where great CX is just a given.

To wrap up: a short message from your sponsors: 

Dear organization,

If you recognize some of these “bad practices” from the video in your organization; it’s probably time to start fixing them.


Your customers

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Comments ( 1 )
  • Julia Thursday, August 16, 2018
    Good content and a fun and novel way to present. Thanks!
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