The results are in! Black Friday and Cyber Monday broke online shopping records this year, with big results for ecommerce including a rise in mobile and social shopping. Read on for 10 of the most compelling insights from Black Friday, Cyber Monday, and beyond.
- Online surpasses in-store: The National Retail Federation’s annual Thanksgiving weekend survey results saw that 44 percent of respondents shopped online and 40 percent shopped in-store.
- Black Friday shatters ecommerce records: Adobe reports that Black Friday online sales surpassed the three-billion-dollar mark for the first time at $3.34 billion – that’s 21.6 percent higher than last year.
- Cyber Monday breaks the record again: Not to be outdone by Black Friday, as reported by Adobe, Cyber Monday topped the charts as the biggest online shopping day in history, with $3.45 billion spent online– that’s 12.1 percent higher than last year.
- Mobile sales soar: Adobe also reports that Black Friday became the first day in retail history to surpass $1 billion in mobile sales at $1.2 billion, which is 33 percent higher than last year. Cyber Monday overtook Black Friday yet again with mobile generating $1.7 billion in revenue.
- Mobile conversions climb: Cyber Monday’s mobile and desktop conversions improved over the holiday average, with 1.9 percent conversions for smartphones (over the 1.3 percent average); 3.7 percent conversions for tablet (over the 2.9 percent average); and 4.3 percent conversions for desktop (over the 3.2 percent average) according to Adobe.
- Even more mobile confirmation: As reported by TechCrunch, PayPal findings confirm the mobile trend, with approximately one third of PayPal payments made via mobile over Thanksgiving and Black Friday.
- High millennial turnout: The National Retail Federation’s annual Thanksgiving weekend survey results show that 8 in 10 millennials shopped over the weekend.
- Retailers reap omnichannel rewards: Retailers that anticipated and were equipped to capitalize on these holiday shopping omnichannel trends saw higher sales; as reported by Adobe, retailers that invested in mobile, email, and social channels have seen 30 percent increase in sales on average. But that’s not all – omnichannel-focused retailers also experienced 25 percent higher average order values.
- It’s not over yet: The National Retail Federation’s annual Thanksgiving weekend survey found that only 9 percent of consumers had finished their holiday shopping over the weekend.
- More shopping to come: Adobe projects $91.6 billion in online sales by the end of the holiday season.
Interested in learning more about how shoppers are buying this holiday season?