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10 Ecommerce Stats from Black Friday, Cyber Monday, and Beyond

Mia McPherson
Content Strategist

The results are in! Black Friday and Cyber Monday broke online shopping records this year, with big results for ecommerce including a rise in mobile and social shopping. Read on for 10 of the most compelling insights from Black Friday, Cyber Monday, and beyond.

  1. Online surpasses in-store: The National Retail Federation’s annual Thanksgiving weekend survey results saw that 44 percent of respondents shopped online and 40 percent shopped in-store. 
  2. Black Friday shatters ecommerce records: Adobe reports that Black Friday online sales surpassed the three-billion-dollar mark for the first time at $3.34 billion – that’s 21.6 percent higher than last year.
  3. Cyber Monday breaks the record again: Not to be outdone by Black Friday, as reported by Adobe, Cyber Monday topped the charts as the biggest online shopping day in history, with $3.45 billion spent online– that’s 12.1 percent higher than last year.
  4. Mobile sales soar: Adobe also reports that Black Friday became the first day in retail history to surpass $1 billion in mobile sales at $1.2 billion, which is 33 percent higher than last year. Cyber Monday overtook Black Friday yet again with mobile generating $1.7 billion in revenue.
  5. Mobile conversions climb: Cyber Monday’s mobile and desktop conversions improved over the holiday average, with 1.9 percent conversions for smartphones (over the 1.3 percent average); 3.7 percent conversions for tablet (over the 2.9 percent average); and 4.3 percent conversions for desktop (over the 3.2 percent average) according to Adobe.
  6. Even more mobile confirmation: As reported by TechCrunch, PayPal findings confirm the mobile trend, with approximately one third of PayPal payments made via mobile over Thanksgiving and Black Friday.
  7. High millennial turnout: The National Retail Federation’s annual Thanksgiving weekend survey results show that 8 in 10 millennials shopped over the weekend.
  8. Retailers reap omnichannel rewards: Retailers that anticipated and were equipped to capitalize on these holiday shopping omnichannel trends saw higher sales; as reported by Adobe, retailers that invested in mobile, email, and social channels have seen 30 percent increase in sales on average. But that’s not all – omnichannel-focused retailers also experienced 25 percent higher average order values.
  9. It’s not over yet: The National Retail Federation’s annual Thanksgiving weekend survey found that only 9 percent of consumers had finished their holiday shopping over the weekend.
  10. More shopping to come: Adobe projects $91.6 billion in online sales by the end of the holiday season.

Interested in learning more about how shoppers are buying this holiday season?

Learn how buyers are shopping this holiday sesason

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