Last Tuesday, there was an exciting and interesting webcast announcing the newest addition to the Oracle family, RightNow. The webcast: Oracle and RightNow, Powering Great Customer Experiences outlined the multiple synergies within Oracle's solutions and a peek at what lies ahead. The webcast highlights some of the key roles that WebCenter plays for management of the Marketing and Loyalty components within the Customer Experience ecosystem that includes Oracle's Fusion Middleware, Applications and CRM,
Commerce & Technology Solutions.
Oracle WebCenter enables marketers and business users
to easily create and manage contextually relevant, social and interactive
online experiences across multiple channels on a global scale to drive customer
acquisition, brand loyalty and business success.
Andy Mulholland posted an interesting commentary on Monday, "Oracle introduces game-changing integration..." with his impressions of the webcast and positive opinion of Oracle's direction, where he wrote:
"It’s worth taking some time to look at the materials from this webcast to see their process flow charts for the front office as it’s one of the first maps I have seen of all the major processes.”
Pending Regulatory Approval and Close)
Andy also references a PCWorld review of the webcast with some additional detailed highlights. Note for the record that when "Oracle FatWire" is referenced - they are referring to Oracle WebCenter Sites. FatWire was acquired by Oracle in 2011 and integrated into the WebCenter offering for Web Experience Management. More details available here for those interested.