I am in product
marketing. Call it professional hazard but my day to day work life involves
working with content – producing new content, putting together an outline for
an asset in collaboration with sales, product management and business
development or building content for an asset, reviewing asset content or
sending it for reviews, working with internal marketing teams and external
agencies and publishing content, both for internal and external consumption.
So, yes, I am clearly interested and invested in making my life easier when it
comes to content production and publication.
But over the course of the last couple of years, I found out
that it wasn’t just me or the content management team sitting within the IT
department that has a stake in content discussions. My peers in web marketing,
campaign marketing, field marketing, our friends in sales, application
integration or application development are all vested in driving and discussing
trends in content management, especially those that impact their means of
consumption and delivery of content.
Whether you work in content management, marketing, IT, brand
compliance or are simply a consumer of content (aren’t we all?), you should have
your voice heard by content management providers and industry thought leaders on what works and what would make your work life significantly easier.
And here’s your opportunity. On Thursday, April 20th
at 10 a.m. PST/ 1 p.m. EST, there is a live tweet chat on all things content. I
strongly urge you to participate in the live discussion on twitter. Use
#contentdgtl to follow the discussion and chime in. Challenge the status quo,
get your thoughts heard and participate so that industry people know where the
future of content should be headed.
Join the live chat (you can use any of the twitter chat platforms
like TweetChat for example) using #contentdgtl and be a part of this important
I am in. Are you?