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The Boston Marathon via Social

Guest Author

Today in Boston, in record heat wave conditions, the
Boston Marathon took place for the 116th year.
For those of you
elsewhere in the world reading this,
this is a BIG deal in Boston,  and every media channel has extensive
coverage starting first thing this morning and continuing until the last
wheelchair crosses the finish line. With
high temps expected, the Boston Marathon advised inexperienced and ill not to
run! Emergency crews were standing by along the route to help.
As a precursor to the race – some advice from a local
sports celebrity to encourage responsible spectators – CPR training!

Perhaps it’s just because this week’s topic on the
Oracle WebCenter Blog is “Mobile and Social” or perhaps we’ve reached the latest
saturation level in our lives of both social and mobile channels daily … or
perhaps it’s because my teenagers are glued at every moment to their mobile
phone, Facebook, Google, X-Box live, or umpteen other fav sites for interacting
with their peers. Regardless of the reason – today’s marathon in Boston has some really interesting
examples of social media use that should be shared with our
WebCenter brethren across the globe. With an event of this scale - we can all learn something to take back to our offices to keep our interactions with customers, employees and partners engaging, interactive and social.

One of the most interesting examples comes from the
major sponsor of the marathon in Boston.
John Hancock, a
major Marathon sponsor has
an interactive
on its Facebook page that pulls in all the tweets and Instagrams that use the
hashtag #bostonmarathon.

Social Media holding runners accountable to their fans

Boston Marathon: Runner will juggle the distance as a
social media experiment
For the entire 26.2-mile run, this runner will attempt
to keep juggling three bean-bags and will be shirtless with the words
#MeatHouseJoggler scrawled across his chest so that people can track him and
have a conversation on Twitter.

Many companies in the Boston area try to ride the
Marathon wave – A local company like New Balance is faced with some challenges competing
with Adidas - the official sponsor.

Boston.com has been soliciting blog content for a while
hoping to get multiple perspectives in both image and word to add to their
coverage – a great use of crowd-sourcing.

The local rag in Boston – The Boston Globe will be
blogging live to keep everyone up to date.

There's some great photo coverage today from Boston.com.

For those of you that want to see the videos feeds from
today – Here’s a live stream that will bring you coverage from the street. Click ahead in the timeline to see the videos.

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