This week Software Magazine published a feature on Web Content Management (WCM) and had industry leaders weigh in on the future of Web Content. Oracle executive, David Le Strat was quoted throughout the feature where he made the case for how the onus is on technology vendors to provide flexible, channel-agnostic content management systems so that organizations can easily scale and are able to create content once and publish anywhere, across any channel. With the proliferation of channels, technologies and different content types, you need to be able to drive a content management strategy that allows you to centrally manage content and deliver it consistently across channels.
Have a read at the feature and let us know which camp you are in and if you agree. We would love to hear from you.