As we continue to discuss social business trends and the impact it has, one area we haven't addressed is SEO. Today's guest post comes from Billy Cripe – Principal BloomThinker, BloomThink & Gary Sirek - Founder and Creative Director Squirrelworx.
The growth and acceptance of social media and enterprise 2.0 technology has shifted customer expectations for company interaction. Inside the walls of the business these shifts are bringing together two groups who have often remained separate. SEO strategists traditionally focused on gaining company awareness are now coming together with Social Media experts to better understand the impact of social media on SEO. Both realms stand to benefit. SEO teams gain awareness amplification when the social teams are most effective. And the social media teams enjoy boosted engagement and conversation participation when highly effective SEO teams bring new audiences into the social media engagement spaces.
JOIN THE CONVERSATION
But this also has profound shifts for the ways both groups have traditionally operated. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. Social media is old-style communication newly applied to online spaces. It is conversation. The term Social SEO demonstrates the complementary nature of traditional SEO and social media. When you have a solid Social SEO strategy, you will see uplift in awareness, in conversation and in social engagement. The common thread is to get conversations moving about your company, your product, your service. That is a powerful tool that yields results. A positive conversation can deliver many conversions.
4 QUESTIONS FOR DIAGNOSIS
To ensure the right conversations are taking place, businesses can use a set of key questions to determine their social SEO readiness and then apply proven principles for executing the best fit SEO strategy. Here are four questions you can use to check your social awareness pulse:
Business has always been social. The difference is that now others can tell if that social environment is inviting or off-putting. Technology is what now enables engagement in ways and at scales never before possible.
JOIN THE CONVERSATION
In the whitepaper, Social SEO & Cross Channel Marketing, Billy Cripe of BloomThink and Gary Sirek of Squirrelworx discuss the impact that social media is having on the discipline of SEO. They discuss the SEO principles that drive awareness and attention that can benefit social media practice. They outline the key concepts that practitioners and managers from each discipline need to know about the other and they propose a model for bringing these teams together to boost business.
Download the Social SEO & Cross Channel Marketing whitepaper.