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Oracle WebCenter/FatWire WebCast Follow-up: Evolution of Web Experience Management

Guest Author

We had an incredible turnout at the webcast yesterday for the Oracle and FatWire Integration Plans. With over 500+ live attendees listening intently while Andy MacMillan (Vice President, Product Management, Oracle WebCenter) and Loren Weinberg, (Senior Vice President, Marketing and Product Management, FatWire) spoke about the strengths and complementary functionality that both companies are bringing together for enhanced web experience management under the Oracle WebCenter Portfolio. FatWire technology completes the web
experience management portfolio for Oracle WebCenter, enabling companies to
fully optimize their multichannel online customer experience. 

If you missed the webcast entirely as you were living in a hole missing all the promotion we did or had registered but got stuck in a meeting - don't fret - you can still catch it on the replay on-demand. This webcast is now available on-demand 24x7.
Please Register or Sign in here for the webcast and enjoy.

FatWire Technology enhances Oracle WebCenter

What really started the Q&A chat to churn was the vision for the planned evolution into a full customer experience management offering that tied together the full capabilities of Oracle WebCenter with CRM and ATG/Commerce and RTD/Business Intelligence across all channels.

Connecting the Online Customer Experience

I'll post the top Q&A from the webcast in Friday's post after we parse through the hundreds of posted questions, but wanted to highlight some of the top questions below to make sure that readers understood what is happening with the integrations and creation of Oracle WebCenter's Web Experience Management offering.

Q) As a FatWire existing customer, what happens to our upgrade plans? What the status is of CS8 and the existing FatWire

A) Yes, this is an important point.  The webcast
today was just about the integration plans.  All of the great plans you
saw today are in addition to the existing FatWire road-map, including
Content Server 8, Community Server 1.5, and more.  The FatWire road-map
already in place is a critical part of Oracle’s Web Experience Management
strategy and the joint team is focused on delivering on this road-map, in
addition to the new integrations we discussed today. Oracle will be adding
resources to cover the larger set of projects.   We will have the
detailed overall road-map (including existing FatWire road-map plus the
integrations you saw today) and will communicate this to FatWire customers in a
webcast in early to mid September.

Q) With the addition of FatWire functionality to
Oracle WebCenter, will I still need to use Site Studio? Will Oracle WebCenter Sites use
Content Server as its back end repository? How will FatWire's
interaction with UCM change now that Oracle will own FatWire?

A) FatWire's capabilities will
be rolled into the new WebCenter sites offering, designed for
Web Marketers who are looking to add more rich and engaging features to
their external-facing sites such as content targeting and analytics, user
generated content, mobile web and gadgets, and deliver them via an
optimized, scalable Web environment.  Site Studio continues to
serve those customers who are primarily looking to publish content to web
applications and portals, and want to harmonize publishing with other
ECM initiatives on a consolidated platform.   So, based upon their needs,
existing Site Studio customers have the flexibility to decide if they want to
move to the WebCenter sites offering, maintain their Site Studio deployments,
or integrate both solutions.There is no rush to make any changes to your
existing Site Studio implementation. Oracle is planning to offer
integration between FatWire/WebCenter sites and WebCenter content (note UCM and
Site Studio have been rebranded to WebCenter) for customers who want to extend
enterprise content outside the firewall and publish via web sites built using
the WebCenter sites product. And we will continue to invest in capabilities
that enable organizations to surface web content from WebCenter content to
external applications and portals.

Q) Can the FatWire technology really support an
enterprise deployment in Oracle’s scale?
A) Yes, most definitely.  FatWire offers the most scalable Web Experience
Management platform on the market, supporting the web presence of the largest
enterprises across verticals including financial services, retail,
manufacturing, media and publishing, and much more.  The FatWire platform currently supports
deployments with over 10 million content assets managed, a billion page views
per month, hundreds of concurrent content contributors, and publishes running
as rapidly as every minute. One of the world’s largest retailers in fact, runs
their web presence on FatWire, as does one of the leading electronics
manufacturers, and many, many more.

Q) Are any FatWire Customers currently using both ATG and
FatWire solutions together?

A) Yes, in fact one of the world’s
largest electronics retailers is using a combination of FatWire and ATG to run
their entire e-commerce site. As we just spoke about in the presentation, this
is an especially exciting area for us and now as part of Oracle, we see this
area as a key differentiator for our combined solutions….

How does this work with your portal?

A)  Oracle is planning to offer integration between
FatWire/WebCenter sites gadgets and WebCenter portal's composite
applications capabilities, specifically so customers can integrate content
from back-end systems and other applications and expose them as gadgets within
FatWire/WebCenter sites UIs.

Q: Isn’t Oracle
WebCenter Sites and FatWire just WCM?
– What’s the difference?

A) Oracle WebCenter sites includes core WCM
functionality but goes beyond ordinary WCM. Web Experience Management is a
subset of a full customer experience management strategy and is more focused on
marketing organizations that are looking to use their web, mobile and social
channels as part of their integrated marketing programs utilizing targeted, in-context
experiences that involve both persuasive content as well as collaborative
interaction with their customers.

Q) How do I maintain my investment in Site Studio but
still gain access to the new features in Sites? Is there an upgrade?

A)  We will be
offering integration
between the WebCenter
content (note UCM and Site Studio have been rebranded to WebCenter)
and WebCenter sites, and for those customers who want to
migrate licenses to WebCenter sites we will be announcing options soon to
facilitate this. 

Q) If I bought UCM/WCM, do I get FatWire for free?

A)  No, FatWire represents a
new product added to the WebCenter portfolio. Packaging and pricing will be
announced soon. Oracle will provide existing customers that are interested in
FatWire a path to get to WebCenter sites and will protect your current

Q) We are planning to build our external facing
Customer Self-service site using WebCenter Portal and Site Studio. With the new
FatWire acquisition, should we be instead building it with FatWire/WebCenter

A)) More than likely, you'll
want to continue to leverage your current WebCenter portal and site studio
solution to build your customer self-service site, since WebCenter Portal is
well-suited for transactional sites that enable customers to interact with your
back-end applications, data and content. However, note that the solutions under
WebCenter (portals, sites, content, connect) aren't mutually exclusive and may
be combined for utilization of the best functionality to fit your specific
requirements. As a part of our integration strategy discussed in the webcast,
we will be providing customer with a way to leverage WebCenter portlets and
taskflows via a gadget integration. So if there are components of your Customer
Self-Service extranet that you want to expose through WebCenter sites in the
future, you'll have a way to leverage the existing work that you've completed.
Stay tuned for more information as we roll out the WebCenter sites solution.

Q) What is “Gadget Syndication” – can you explain
more?  Does the
new gadget functionality support the open social standard? Can any Google
gadget be used?

A) Gadget syndication is a method of extending the
reach of your site to partner or other third party sites. With Gadgets, organizations can create small
applications made up of their content that site visitors can customize to their
needs and interests, much like the Gadgets you see on iGoogle. Gadgets, for example, can consist of data or
analysis provided by the organization that they want to make available to end
users. An example of this is a
manufacturer that is currently using gadgets to offer a calculator of savings
possible using their products. They
syndicate this gadget to their retailer’s sites and this drives interests for
end customers in the manufacturer’s products. Syndication is simple with FatWire, as the gadget server technology is
based on industry standards (Open Social), and thus gadgets can be placed on any third-party
site supporting those standards.

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