As we wrap up this week on Leadership, we wanted to highlight our placing in Gartner's Magic Quadrant for WCM.
- Oracle is positioned a Leader with WebCenter, moving ahead in “Completeness of Vision” relative to OpenText.
- Other Leaders are Autonomy, Adobe (acquired Day Software), SDL, SiteCore and OpenText.
- Both Microsoft and IBM remain Challengers.
- Gartner evaluated 20 vendors in this year’s MQ (17 were evaluated in last year’s MQ)
- The WCM market saw strong growth in 2010 amidst a recession with $1 billion in revenue. Gartner predicts in 2011 the WCM market will reach $1.2 billion with a CAGR of 14% from 2009 to 2014, twice the overall enterprise software market.
- Gartner views WCM as much more than website publishing. WCM has evolved to Online Channel Optimization (OCO), “the discipline of maximizing the impact of engagements with target audiences over a variety of communications media.” Sophisticated enterprises will even try to use OCO in offline realms like retail stores.
- OCO strategies encompass and integrate with a wide array of technologies include mobile, social, real-time decisioning, Web analytics, digital asset management, CRM and e-commerce.
- Cloud is a growing area of interest for WCM deployments, with customers opting for hybrid approaches.
“Oracle's WCM offering has recently been rebranded as a constituent component of its broader Oracle WebCenter, a user engagement platform. WebCenter, in turn, contributes to the broader Oracle Fusion Middleware, which ties together Oracle's information management, portal and business application portfolios, among other products. In August 2011, Oracle acquired FatWire Software, a vendor that was classed as a Leader in the ‘Magic Quadrant for Web Content Management’ in 2010. See ‘FatWire Purchase Adds Web Experience Management to Oracle's Strategy’, summarized here.”
You can read more in the Gartner Report.
The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.